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'London's leading organic and natural apothecary'. London’s leading organic and natural apothecary specialising in botanical beauty since 2008.
Organic beauty news, wellbeing tips plus the latest offers & events from our London store and naturopathic clinic. FREE worldwide delivery #smartgirlsgogreen
New At CONTENT. We spend a lot of time each year searching for the best mineral sunscreens. For us, SPF has to tick lots of boxes: natural or organic base, mineral sun filters, synthetic fragrance-free - and something that feels comfortable to wear all day - The Rising ticks every box.....and it looks great too! 💙
Meet the Spanish organic mineral sunscreen brand that’s just landed at CONTENT in the UK. Starting with the 3 essentials for summer the range includes:
☀️ Face Cream SPF50 - serum, moisturiser and SPF in one step.
☀️ Body Cream SPF30 - lightweight, no white cast, no chalkiness.
☀️ After Sun Vitamin C - actively repairs rather than just soothes.
All three are vegan and made without essential oils.the light scent comes from the botanical ingredients in the formula.
Founded in Alicante, Spain, The Rising uses the resilience of the ancient pomegranate to create SPF that works as skincare. Every formula is powered by patented ViBlanc® - a fermented pomegranate seed oil that helps prevent 28% of UV-induced DNA damage and makes skin measurably more resilient with daily use.
Read more at CONTENT. 🔗 Link in bio.
07/05/2026
This just in. Swipe to find out why this is set to be our go-to product for summer 2026.
Available to try at the studio - just email [email protected] to book a time to visit.
06/05/2026
Chaura is a new brown mauve eye glow shade from (M)anasi 7 that creates a modern, elegant look, perfect for both day and evening makeup. We love it!
30/04/2026
We’ve been waiting to share these. 🤍 Two brand new Eye Glow shades from (M)anasi 7 have arrived - and they are beautiful!.
🌟Adzuki shade-shifts between brownish red, purple, grey-blue, silver and gold. Multi-chromatic, cool-toned and beautiful in every light.
🌟Chaura is the brown mauve you’ll reach for every day - modern, warm and effortlessly elegant from morning to evening.
Cream formula. Dewy finish. Buildable colour. (M)anasi 7 doesn’t use talc, silicones, PEGs and micro-plastics or mineral oil.
Available now at Content Beauty and at the studio to try in person.
The new Rms Beauty ReDimension Hydra Eyes Quartets are available now to order in the UK at CONtENT.
A range of powder palettes with 4 richly pigmented shades in matte, satin and metallic finishes.
25/02/2026
Guide to Natural Brows: the ultimate finishing touch ✨
Great brows don’t need to be complicated. The right product makes all the difference:
⭐️Pencil – Perfect for precision. Use a firmer tip for hair-like strokes and filling gaps, or a softer pencil to build gentle volume. Try the Ilia In Fill Micro-Tip Brow Pencil (firmer) or the Rms Back2Brow Pencil (softer).
⭐️Powder – Adds density and softness. Wear alone for an airy, natural look or layer over pencil for depth. Try the Rms Beauty Back2Brow Powder.
⭐️Gel – Effortless definition. Adds subtle tint or hold, sets shape, and tames unruly hairs. Use alone for a quick tidy-up or as your final step. Try the Ere Perez Argan Brow Hero or the Madara Grow & Fix Tinted Brow Gel.
Brush upward & outward for a natural lift 🤍 Need a colour match? Book a 1-2-1 at our studio in London. Email [email protected] to book.
We call him the magic maker - and if you’ve tried his products you’ll know why! Here explains why the Vital Balm continues to be a hero product in the range.
This multi-function moisturiser, integrates the advantages of a richly nourishing balm with the quick absorption of a luxurious cream - ideal for colder months and dry skin.
Available in an unscented, essential oil free version too.
Get The Look - See 4 shades of the Ilia Overglaze Hydrating Lip Gloss in action featuring:
Porcelain - Pale Pink Pearl
Slip - Rose Pink
Terra - Terracotta
Clay - Warm Brown
All available now at CONTENT.
14/02/2026
Try The Trend - The shade once synonymous with ’90s now feels modern and easily wearable. From creamy caramels to deep espresso hues, brown lips can create anything from a soft, understated look to bold, dramatic impact.
Try the trend with the new Ilia Overglaze Hydrating Gloss in Clay for shiny sheer colour or add the new Sketch Hydrating Lip Pencil Tableau for impact.
For a creamy, cafe au lait brown, reach for the Manasi 7 All Over Colour in Manketti. Blend across lips, cheeks, and eyes to create a softly tonal look - effortless, modern, and with a subtle nod to the ’90s.
For the eco-beauties try the Ere Perez Coco Crayon in Brave, a buildable creamy colour in a vegan, plastic-free pencil format.
Brown lips not for you? Try it on your nails instead with Kure Bazaar Nail Polish in Moka.
Need a shade match? Just DM us and we’ll find your match.
JUST ARRIVED - Ilia Overglaze Hydrating Lip Gloss.
Glaze lips in shine with 24-hour hydration.
This new gel-like gloss delivers a long-wear non-sticky shine while smoothing and cushioning lips - leaving them softer, fuller, and more plump.
Available in 12 new sheer shades - inspired by the glaze finishes used in ceramics.
Apply on bare lips, or customise your look with Lip Sketch Hydrating Crayon as a liner or base layer.
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14 Bulstrode Street
London
W1G8UE
Opening Hours
| Monday | 10am - 7pm |
| Tuesday | 10am - 7pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 7pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 6pm |
