Jo Loves
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Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE
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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd
We’ve arrived .
Jo Loves is now open on the second floor, a new space to explore scent, story, and experience in the heart of London
From signature favourites to new discoveries, including scents designed to be layered and worn your way. Come and find us 🤍
It’s always the details…
From subtle textures to hidden Capri references, every element is designed to be discovered, not just seen.
Because fragrance isn’t just what you smell, it’s what you experience ✨
Which detail would you have noticed first?
Scent, translated into craft
To celebrate With Love, From Capri, we partnered with to bring the fragrance to life through colour, pattern, and texture
Because fragrance isn’t just something you wear, it’s something you experience ✨ Which design would you choose?
One tip. That’s it.
We asked our Head of Education, Ashley, what’s the one thing everyone should know about fragrance? 👀
Not all fragrances are meant to be worn alone…
“With Love From Capri” was made to be played with, layered, shifted, completely transformed depending on what you pair it with.
🍋 The Magnet: locks the citrus in
🌹 The Disruptor: changes the entire mood
Same scent. Completely different stories.
Tell us your go to fragrance in the comments and we’ll find your perfect magnet or disruptor.
A little something extra, this Bank Holiday weekend…
Scent Artist Club members enjoy Double Dots on every purchase ✨
22nd – 25th May only
Tell us in the comments, what do you have your eye on?
21/05/2026
What does London smell like? 🇬🇧
From quiet mornings, to streets in bloom, to golden hour in the city.
Your perfect scent might already be a moment you love.
Discover With Love, From London
and find yours 🤍
20/05/2026
The reason your favourite fragrance exists…🐝🌸
That’s why we work with to help support and protect bee populations.
19/05/2026
Chelsea Flower Show has us thinking all things florals,
Your favourite flower says more about your scent than you think! Save this for later 📌
18/05/2026
Your wedding isn’t just a day, it’s a feeling.
And scent is what brings it back.
From the first moment to the last dance,
every note becomes part of your story.
Share your wedding scents below ⬇️
Click here to claim your Sponsored Listing.
Contact the business
Telephone
Website
Address
42 Elizabeth Street
London
SW1W9
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
