Jo Loves
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Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE
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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd
17/07/2026
In honour of , can you guess the Jo Loves fragrance from the emojis? 👀
Some are easy.
Some are definitely for the real fragrance lovers.
Comment how many you got right.
Apparently your coffee order says a lot about your fragrance taste…
Whether you’re an espresso lover, a cappuccino loyalist or an iced caramel latte girl, there’s a scent personality to match.
So, tell us, what’s your coffee order and did we get your fragrance vibe right?
15/07/2026
Your candle should be running out of wax, not wasted potential.
These four simple habits can help your candle burn better, smell stronger and last longer.
Save this for your next candle night and send it to the friend who never trims their wick.
Summer wedding guests, this one’s for you.
The difference between smelling incredible at the ceremony and still smelling incredible on the dancefloor? A few simple fragrance tricks.
1) Hydrated skin
2) The right application points
3) A travel fragrance for top ups
Save this before wedding season starts and tag someone who’s got three weddings booked this summer.
13/07/2026
Most people think smelling incredible is about finding the right fragrance.
It’s actually about knowing how to wear it. These are the fragrance rules nobody tells you but they make all the difference
You’ve probably been applying fragrance wrong your entire life.
Tag someone who needs to hear this.
Before you light your next candle...
These three simple mistakes could be stopping you from getting the best burn, the best scent throw and the longest life from your candle.
Trust us, future you will thank you.
06/07/2026
July always smells like possibility.
From wedding season elegance…
to Wimbledon whites to…
to festival weekends…
to Euro summer escapes.
These are the scents defining July at Jo Loves.
Which fragrance is coming with you this month? 👇
03/07/2026
Wimbledon isn’t just a sporting event. It’s a whole summer mood. 🎾
The question is: which fragrance are you wearing courtside?
Tell us your Wimbledon fragrance pick:
1) With Love From Capri
2) Pomelo
3)Jo by Jo Loves
4) Amber, Lime & Bergamot
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Contact the business
Telephone
Website
Address
42 Elizabeth Street
London
SW1W9
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |