Varu Beauty

We didn’t want a single woman to feel like beauty wasn’t made for her. So when we sat down to formulate VARU, we made sure everything we create is clean, halal certified, vegan, kosher,
gluten-free and cruelty-free.

Not as a marketing checklist. Because your values shouldn’t have to compete with your beauty routine.

Beauty is for every woman. We mean that, and we formulated it to prove it!

Imagine finishing your skincare routine and realising you’re already wearing your makeup. That’s VARU.

Every single formula is packed with skin-loving actives, so while you’re wearing it, it’s working. Hydrating. Protecting. Treating.

Beauty that earns its place on your skin, not just your shelf. Because why settle for makeup that just sits on top of your skin when it could be doing
something for it?

We weren’t angry. We were done! Done putting up with an industry that profits from your ignorance. The average woman applies over 100 chemicals to her skin before she’s even had breakfast and most of them have never been tested for long-term safety!

Forever chemicals. Hormone disruptors. Microplastics. Silicones that coat your skin and block it from breathing.

This is the reality of the mainstream beauty industry.

This is why VARU exists. And we’re just getting started.

✨ WE’RE A FINALIST! ✨

We are so incredibly proud to announce that our Founder, Jigna, has been named a finalist for the She Inspires Awards in the Women in Business: Hair, Beauty & Fashion category! 🙌🏽

This recognition means the world to us. To every single one of you who has supported us, trusted us, and cheered us on, this is for YOU. We wouldn’t be here without you 💕