Jonovauk
Premium Hair & beauty products. The transformative power of nature + science. Organic | Cruelty free
SELF CARE BRILLIANCE
Premium Hair & Beauty Products
The transformative power of nature + science
Organic | Cruelty-free products
Keratin | Collagen | Protein infused....
SELF CARE BRILLIANCE
A curated selection of Eco-Luxe hair and skin care products meticulously crafted to
rejuvenate, revitalize, illuminate, and restore your beauty,
all without the use of toxic chemicals. Jo Nova inspires women t
Step inside the Jo Nova Hair Masterclass. 🥂✨
Last week, we opened our salon doors for an exclusive evening dedicated to transforming and treating dry, aging hair. Joseph spent the night sharing professional styling secrets, showing our guests exactly how to care for their hair as it shifts and evolves over time.
As our hormones change, our hair loses its natural oils, leaving it more vulnerable to breakage, frizz, and thinning. The biggest takeaway from the masterclass? You have to treat your hair and scalp with the same care as premium skincare...
We loved walking our lovely guests and community through our signature remedies:
✨ Sleek Hair Remedy: Our ultimate weather shield designed to lock out frizz and restore mirror-like shine to dry lengths.
✨ Illumi Deo Balm: Our Tatler-featured skin protector that ensures your daily wellness ritual feels entirely luxurious.
Swipe through to see a few favorite moments from the salon floor. Thank you to everyone who joined us to learn, share, and embrace the switch to hormone-safe, clean beauty.
💬 Missed the evening? Drop your biggest aging hair frustration below and Joseph will reply with his top salon tip!
🌿 Discover the remedies the experts are talking about at the link in bio.
An evening at Joseph’s 💛
Earlier this week, Joseph Yildiz hosted a live Haircare Masterclass focused on how to treat dry, aging hair using Jo Nova natural hair care, with guests discovering the Jo Nova approach to hormonal hair shifts, scalp health and natural hair restoration.
Throughout the evening, guests experienced live dry styling demonstrations, personalised hair advice and product education centred around the the Sleek Hair Remedy, the Revive Hair Spray and the Restore Hair Oil.
A special thank you to and .ebbutt for being part of such a lovely evening.
Thank you so much to everyone who joined us at the salon 🤍
20/05/2026
Your hairline is often the first area to reflect stress, tension and changes in hair health over time.
Repeated slicked-back styles, tight ponytails and daily heat styling can all place strain on the roots, leaving hair feeling weaker, finer and less resilient around the front hairline.
Our Revive Hair Spray was created to support the scalp with lightweight, targeted care. Formulated with rosemary oil and botanical extracts, it helps nourish the roots, support healthier-looking growth and create natural volume without heaviness.
A little consistency goes a long way 🤍
What if your daily protection felt like your favourite skincare ritual? 🕊️
As our bodies evolve, our skin changes too. The underarm area can become thinner, more sensitive, and prone to the irritation or sudden “failure” caused by traditional high-street deodorants.
Our Illumi Deo Balm is different. Formulated on a clean, soft base of moisture-absorbing Arrowroot, nourishing Shea Butter, and balancing botanicals, it treats your skin with the luxury it deserves while keeping you reliably fresh all day.
But don’t just take our word for it, see why women are calling it a “game-changer” for their daily routines.
No aluminium. No synthetics. No irritation.
Make The Switch to your new daily ritual.
Tap ‘Shop Now’ (or the link in our bio) to experience Illumi.
18/05/2026
For when your deodorant no longer feels right ✨
The Illumi Deo Balm is our simple, skin-first approach to freshness. Created for comfort, designed for sensitive skin and made to work with your body, not against it.
A daily essential that feels as good as it looks.
More than a deodorant. A skincare remedy. 🕊️
As our bodies evolve, our skin changes too. The underarm area can become thinner, more sensitive, and less tolerant of traditional high-street deodorants loaded with alcohol and aluminium.
Our Illumi Deo Balm treats your underarms like premium skincare.
Inside our signature remedy:
✨ Arrowroot Powder & Sodium Bicarbonate: Naturally absorb moisture and neutralise odour-causing bacteria without clogging pores.
✨ Shea & Cocoa Seed Butters: Deeply hydrate, soften, and protect your skin’s natural barrier.
✨ Sage & Lavender Oils: Provide a calming, clean botanical essence that keeps you fresh all day.
A minimal, considered formulation free from synthetic fragrances. High-performance protection that respects your body’s natural transition.
Make the switch and elevate your daily ritual.
Tap ‘Shop Now’ to discover Illumi.
From evening repair to next-day shine ✨
Starting with Restore overnight to help nourish dry ends and support scalp hydration, followed the next day by Revive at the roots for lightweight volume and healthier-looking hair, and Sleek through the mid-lengths and ends for softness, smoothness and glossy shine.
A treatment-led routine designed for hair that feels drier, weaker or harder to manage.
13/05/2026
The most important step in your morning is the one you haven’t changed yet. ✨
As our bodies evolve, our needs change and that includes our daily protection. It’s time to move away from harsh synthetics and embrace a formula that respects your skin’s natural balance.
Make The Switch and add our natural deodorant, Illumi Deo Balm, to your daily skincare ritual.
Infused with pure botanicals and skin-loving magnesium, it’s high-performance care designed for your most sensitive days.
Because your underarms deserve the same luxury as your face. 🕊
Tap the link in bio to shop the Jo Nova collection.
12/05/2026
Switching to a natural deodorant can feel different at first, and that’s completely normal.
When moving away from traditional antiperspirants, the body can take time to adjust as sweat glands are no longer being blocked. During the transition, changes in perspiration or odour can happen while the skin rebalances itself.
The Illumi Deo Balm was created to support that process with a simple, skin-first formula designed for comfort, daily use and sensitive skin ✨
The Secret is Out. ✨
We are beyond thrilled to see our Sleek Hair Remedy featured in Tatler’s iconic ‘The IT List’.
To be recognised by Tatler is a testament to the power of pure, performance-driven ingredients. Designed to restore, smooth, and revitalise hair through every transition.
Discover the remedy that’s making waves in the beauty world.
Shop Sleek at the link in our bio.
Skin evolves. Your ritual should, too
Introducing Illumi: A concentrated, botanical balm for those who need more from their deodorant. No aluminum, no synthetics—just clean natural ingredients that respect your skin’s natural balance.
Gentle enough for the most sensitive skin. Effective enough for your busiest days.
Discover the Switch at jonova.co.uk
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Contact the business
Website
Address
117 St. Margaret’s Road
London
TW12LH
Opening Hours
| Monday | 9:30am - 6:30pm |
| Tuesday | 9am - 7pm |
| Wednesday | 9am - 7pm |
| Thursday | 9am - 7pm |
| Friday | 9am - 7pm |
| Saturday | 8:30am - 6pm |
| Sunday | 11am - 5pm |
