YCODE

Beetroot extract appears in the Advanced Eye Serum for two reasons.

First, it is rich in betaine, a natural osmolyte. Osmolytes help cells retain water under stress. In the thin, exposed skin around the eyes, that means sustained hydration at the cellular level, supporting the same osmoadaptive principle that runs through the entire YCODE system.

Second, beetroot supports microcirculation. Blood flow beneath the periorbital skin is a primary driver of dark circles and puffiness in men. Improved microcirculation means healthier colour and reduced fluid pooling around the eyes.

It is a supporting ingredient. It works alongside Fucus vesiculosus, wild ginger, and Lithothamnion calcareum. Every ingredient in the formula has a specific role. Beetroot’s role is hydration and blood flow. Quietly effective. Compounding daily.

A milestone worth celebrating.

YCODE has been shortlisted for The Sunday Times Style Beauty Awards 2026.

One year in. Three products. Built around male skin biology and marine bioactives.

Voting is still open. Support YCODE with your vote.

Thank you for being part of our story.

The voting link is in the comments below. ⬇️

Three products. Three steps. The full routine.

The Core Trio is built so each product works individually and compounds when used together. Fewer products, higher concentrations of the actives that matter.

The Hydrating Face Serum and Mattifying Moisturiser both carry Chlorella vulgaris (microalgae) as the lead bioactive. High doses in both. Chlorella is osmoadaptive, meaning it reads your skin’s individual conditions and responds accordingly. Two products reinforcing the same biological pathway, morning and evening.

The Advanced Eye Serum uses a different marine microalgae complex: Fucus vesiculosus and Lithothamnion calcareum. Calibrated specifically for the thinnest, most exposed skin on the face. It is one of YCODE’s best-selling products for a reason. Three Esquire, Tatler, and LA Magazine awards in its first year.

One system. One philosophy. Every ingredient has a defined role.

What’s your morning routine? Something like this...

Post-shower. Damp skin. One to two pumps of the Hydrating Face Serum. It absorbs in seconds.

Get dressed. The serum is already binding moisture to the barrier and priming the skin for what follows.

Mattifying Moisturiser. A small amount across the face. It seals, balances oil, and sets to a matte finish with zero residue.

Sort your hair out. Everything settles.

Advanced Eye Serum. The final step. Light amount around the eye area. Marine bioactives and light-reflecting minerals start working on contact.

Under two minutes of actual application time. Built into the things you already do every morning. The routine lasts all day. Once the results start compounding, you wonder how you ever went without it.

Fast results. Lasting improvement.

Serums are often the last step men add to a routine. Once you use one, there is no going back.

One pump. Pressed into clean skin. Absorbed in seconds. It’s a superfood for the face. Dispensed in a single dose and working before you have put the bottle down.

Chlorella vulgaris leads the formula. A microalgae packed with amino acids, vitamins, and antioxidants that adapts to the skin’s needs at the point of application. Alongside it: niacinamide for barrier strength and tone. Sodium hyaluronate for deep hydration. Plant prebiotics to support the skin’s own microbiome. A biomimetic peptide that mirrors the skin’s natural repair signals.

Every ingredient has a defined role. Nothing is filler. The serum primes the skin for everything that follows and delivers visible results on its own.
Fast-absorbing. Lightweight. One pump. Done.

Every ingredient has a defined role.

Melanin determines how light interacts with your skin. The Advanced Eye Serum accounts for that.

Three tone-specific formulas, each built using Melanin Adaptive Technology™ (light-reflecting mineral particles calibrated to your melanin level, so coverage is natural and undetectable). Formula M serves 85% of skin tones. Formula M+ is calibrated for darker complexions, and Formula M- targets the specific sensitivities of lighter skin.

All three share the same active foundation: Fucus vesiculosus and Lithothamnion calcareum (marine microalgae), CO₂-extracted wild ginger, beetroot extract, and Pro-Vitamin B5. The tone adapts. The performance is consistent.

Different skin. Different formula.

From Sea to Cell™ describes the journey every YCODE ingredient takes. Sourced from the ocean or fresh water. Refined in the lab. Delivered to the skin at a cellular level.

“To Cell” is literal. Marine bioactives interact directly with skin cells to trigger specific biological responses. Chlorella vulgaris supports ceramide synthesis within barrier cells. Fucus vesiculosus stimulates heme oxygenase-1, an enzyme inside cells that breaks down the pigment behind dark circles. Palmitoyl Tripeptide-5 signals fibroblasts to produce new collagen.

These are cellular-level processes. The actives reach the cells that need them and the biology responds. The formulation is the delivery system. The cell is the destination.

Every ingredient has a defined role.