Truefitt & Hill St. James's

First to the Finish. Perfect from Top-to-Toe.

The right look begins with the right products - both in the clothes that you chose to wear and more importantly with your personal grooming.
At Truefitt & Hill, every recommendation is guided by generations of expertise and delivered by skilled hands, using the finest tools to ensure your style holds its shape, whatever the season or the weather!

Exquisite tailoring is essential and Huntsman lead the way to a perfectly cut morning coat, sharply tailored trousers and waistcoat. While your morning dress showcases your fashion sense, your haircut also reflects your personality and style.
Lock & Co has long defined the silhouette – each piece shaped with precision, balance, and a deep-rooted respect for tradition. It’s not just an accessory, but the final element that brings everything into focus.

George Cleverley shoes bring a quiet authority to the Ascot look. Handcrafted, impeccably balanced and built on decades of experience, they don’t demand attention – they earn it.

Because at Ascot, true style starts from the ground up. For every measured step across the lawns.

Because great grooming doesn’t stay at home.

The wash bag as a travel essential – it is positioned as a ritual companion. Accompanied by curated grooming essentials. Away from home, a chap takes solace in his trusted accoutrements – albeit travel sized, a Bath & Body Cream, rich Shaving Cream Tube and 50ml Cologne.

For her, the selection embraces travelling simplicity. Sharing a fragrance with your partner can enhance your relationship by creating a shared scent story that follows you both throughout your weekend away.

For an added feel-good factor, when you spend over £60, you’ll receive a complementary 100ml bottle of our citrus summer favourite, 1805 Aftershave Balm! A perfect gift for you or yours!

A beard and moustache trim from the experts at Truefitt & Hill keeps you impeccably groomed and stylish with true panache.

Our skilled master barbers combine traditional techniques with a contemporary eye for detail, sculpting and refining your facial hair to suit your features and personal style.

Whether you prefer a neatly tapered beard, a classic handlebar moustache, or a modern textured finish, each trim is tailored to your preferences while enhancing the natural shape and balance of your look.