Noughty
🌱 97% Natural Haircare
🐰 Vegan & Cruelty Free
🏆 Multi-award winning (It’s hard to dance with a stick up your bum, and we love to dance.) We love natural.
We make haircare and bodycare for people who are serious about doing good, but who don’t take themselves too seriously. All natural ingredients. All genuine, honest people. We hate fake. No nasties like silicone, sulphate or parabens. No phonies. We’re here to bring balance back to people’s lives. We’re Naturally beautiful. NOUGHTY by nature.
01/06/2026
When your haircare looks this good it’s not sitting on the shelf💗☀️
26/05/2026
Let’s play 👀🫧
How many Noughty products can you find?
Swipe → and let us know below 🔍
A hairdresser‑approved routine for smooth, glass‑like hair ✨
shows how she uses Let’s Bond to repair, strengthen and bring damaged hair back to life 💗
Why we love it:
• Helps repair and strengthen damaged strands
• Up to 70% stronger hair
• 3x less breakage
• Boosts shine for that glass‑hair finish ✨
• Helps protect and maintain colour
Let us know if you use Let’s Bond too 👀💗
21/05/2026
Good hair starts with the right ingredients 👀✨
Hydration, repair, and everything your hair actually needs all inside the To The Rescue Moisture Mask 💧
Powered by AminoPlexin™ to deeply hydrate, smooth and help strengthen from within ✨
For dry, thirsty hair that needs a little extra love 💛
The science behind healthy hair 👀✨
Ever wondered why some products truly hydrate… and others fall flat? 💧
Certified trichologist breaks down the ingredients inside To The Rescue and exactly how it creates long-lasting glossy locks.
Dry hair in need of a little TLC?
Layer up on hydration in the correct order and bring your hair back to life, just in time for summer ✨
💜 Boosts moisture and quenches thirsty hair
💜 Helps strengthen lengths and reduce split ends
💜 Restores softness and healthy‑looking condition 💜 Made with sweet almond extract, glycerine & nourishing oils
16/05/2026
If you’ve been meaning to stock up… this is your sign 👀
Buy 1, Get 1 Free on Noughty at for a limited time only ✨
Can you catch them all? 👀🫧
Every Wave Hello essential, one by one 🌊
Ready… steady… curl routine!
13/05/2026
Midweek pamper evening done right 💗✨
Soft vibes, shiny hair and a little Let’s Bond love to reset for the rest of the week🙌
Bonding time, but make it haircare 🤍
Name a better bonding activity… we’ll wait.
A mother & daughter evening with Let’s Bond helping repair damage, boost strength and leave hair feeling healthier and shinier, together ✨
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