Bouclème
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We celebrate the beauty of curly hair. Naturally. Our expertly formulated range of products deliver healthy and defined curls. Like our page to learn more.
30% off Routine Kits 😍 Making it simple to find a routine that works for your curl type.
https://bit.ly/KitsSetsPromo
Our promise to you: improved hair health, less frizz, more shine and enhanced curl definition.
Choose between:
✨️ Waves Routine - for oily scalps + waves/loose curls that get weighed down easily
✨️ Curls Routine - for dry scalps + tight curls
✨️ Coils Routine - for coils + textured hair that crave moisture
Shop 30% off Routine Kits for limited time 💛
02/06/2026
Festival season is upon us 🎡 Here's what we'd be packing...
Non-negotiables:
☀️ UV protectant = Curl Defence Spray
☁️ Scalp refresh = Foaming Dry Shampoo
Because your curls deserve to survive the sun & dancing all night long 💃
Tell us your must-have festival curl product? 👀
Free Scalp Exfoliating Shampoo when you spend £50 / 60€ / $65 🌿
https://bit.ly/SESGWP2026
The minty creamy lather gently exfoliates away product build-up and excess sebum with biodegradable hydrogenated castor oil beads, leaving your scalp soothed and refreshed 😌
Offer ends 2nd June ✨️
25/05/2026
Defined. Bouncy. Frizz free 💫
The combo that made curl magic happen:
✨ Curl Cream for moisture + softness
✨ Curl Defining Gel for definition + shine
Shop them as the Iconic Curl Duo with 15% off 💕
https://bit.ly/IconicCurlDuo
Sun, sand & protected curls ☀️🌵
Your summer curl essential, Curl Defence Spray shields against damage caused by UV rays, diffusing and even pollution. Spritz evenly onto hair before or after your stylers for ultimate protection.
And for a limited time... grab yours at 25% OFF ready for the summer season ahead 🔥
12/05/2026
Which curly profile are you? 🤭
Did persuade you to try us? 🤭
🩷 award winning curlcare
🩷 natural plant packed formulas
🩷 sulphate and silicone free
Where to shop Bouclème:
🌍 boucleme.co.uk
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🇫🇷 + parapharmacies
POV: you’ve applied suncream on your skin, now it’s time to protect your hair ☀️ has the right idea while wearing beautiful braids on summer vacay 🙌🏾
Curl Defence Spray is your everyday armour against heat, UV rays and pollution. Grab yours QUICK while it’s 25% off for limited time 😍✨️
3 for 2 🌷Mix, match and SAVE when you shop 3 of your curl favourites.
Dreaming of healthy, glossy curls this summer? Add 3 products to cart and get the cheapest one FREE with code GET1FREE26
Need help choosing the best products for your curl type? DM us a photo of your hair so we can help 🥰
07/05/2026
3 for 2 🌷
https://bit.ly/3for2May26
Mix, match and SAVE when you shop 3 of your curl favourites.
Dreaming of healthy, glossy curls this summer? Add 3 products to cart and get the cheapest one FREE with code GET1FREE26
Need help choosing the best products for your curl type? Message us a photo of your hair so we can help 🥰
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