Urban Therapy Nottingham

21 years of Aveda Urban Therapy, Nottingham ✨

21 years ago, we took a leap of faith.
This began with our love for Aveda and the realisation that our journey with our former employer had ended. We left six months before opening — not because it was easy, but because pretending every day wasn’t something we could do.

We didn’t go small.
We opened Nottingham’s first Aveda Lifestyle Salon in a very different city sadly than it is today.
Long before social media, with no clients and no staff — just a lease, a four-floor refit, a plan, and a level of passion that carried us through.

It’s been a journey full of growth, pride, heartbreak, and lessons — some wonderful, some painfully hard. Every person who has walked through our doors has played a part in our story, and we are truly grateful to everyone who trusted us with their hair and their time.

We are an independent business, proudly partnered with Aveda, owned by the same two women who started this at 32 years old, never did we dream 21 years, we believed we were lucky to make the first 10 year lease obligation.
At one point there were three salons. Today, there is perspective, gratitude, and pride.

The hair industry has changed, and running a salon isn’t what it once was — which makes maintaining our values and our business for 21 years an achievement we are incredibly proud of.

We’ve trained, mentored, and believed in so many people — some now owning their own salons.
Even when some journeys ended without appreciation, we know what we gave: opportunity, belief, heart and inspired a lot of people to emulate what we have created.

It all started with one thought from us.
“We can do this.”

And 21 years later — we did

❤️

Blonde refresh ✨🌞
Aveda Enlightener baby lights with light ash / light gold toner ✨
Finished with soft beach waves, Botanical Repair leave-in and Miraculous Oil for shine and softness 🌊✨

AshBlonde GoldBlonde SunKissedBlonde HealthyBlonde GlossyHair BotanicalRepair MiraculousOil BlondeSpecialist HairInspo HairGoals

Urban Therapy are back
Hair wishes still being granted for 2026
We’re incredibly proud of the care, energy and commitment our team brings every single day. The passion behind what we do is what makes this industry so special, and it’s something we never take for granted.

This past year has been a reminder of why we do things the way we do — thoughtfully, sustainably, and with people at the heart of every decision. Continuing to learn, evolve and grow while staying true to our values has shaped everything we’ve worked towards.

We’re also deeply grateful to our clients for choosing to visit the city centre and for supporting Nottingham by using its services. Your continued commitment helps keep our city thriving, vibrant and somewhere to be proud of — with independent businesses and high-end retailers able to flourish side by side.

A heartfelt thank you to everyone who continues to support us and for choosing Aveda Urban Therapy Nottingham. Your trust means more to us than you know.

We’re reopening today and can’t wait to welcome you back into the space, refreshed and ready for the year ahead.

With love,
The team ✨

Urban Therapy's loyalty thank you event is this Friday! Join us for festive cheer with Aveda's Natalie Matthews, complimentary mulled wine, samples, free scalp camera checks, 20% off gift sets, and products. You could win £250 worth of Aveda goodies in our raffle, supporting food for the homeless. We're excited to see you! Don't miss out on pre-Christmas and New Year appointments – call 0115 9505770 or book online using the link on our page. 🎄🎄

Strength + shine in every strand 💫 Our Aveda Botanical Repair treatment rebuilds the bonds inside the hair, leaving it silky, glossy, and healthier than ever 🌿DM now to book your treatment and transform your hair 💌

Soft and sun-kissed 🫶 half head of highlights 🌸

Half head highlights

✨ Is September bringing you new opportunities? ✨
Come and work with us at Urban Therapy Nottingham!

We’re an established salon in our 21st year, proudly working with Aveda — a high-end, sustainable brand. Whether you’re looking for a rent-a-chair, a cost share agreement, or simply a fresh place to grow your business, we’d love to welcome you.

📍 Great Nottingham location
👥 Supportive, creative team
💇 Flexible options

👉 Visit our website for details!