True Form Beauty
Permanent Makeup Artist, MUA and Tropic Ambassador.
Realistic and fun beauty in Stafford
🌐 Website - www.trueformbeauty.co.uk
🌿Tropic shop - https://tropicskincare.com/pages/judesmalley_1
📍Hair Shop, Stafford
19/06/2026
And now for my performance review from customers 😄
Thank you so much for all your kind words!
They mean the world to me and really help my small business 🙏
If you've had work from me and loved it, a Google or Facebook review is also really helpful! ❤️
19/06/2026
I have a rare Saturday space at 11.30 tomorrow for a mini tropic facial 😄 comment "tropic" if you'd like it!
It's £15 for a mini facial, or it's free if you spend over £70 on tropic products 🫶🍃
You'll leave glowing and with full spectrum factor 50 SPF on for what looks to be a scorcher of a day 🌞
18/06/2026
My first performance review as my own boss 🤭
How would you rate your performance this year? Let me know in the comments!
An emotional reveal for the beautiful Claire!!
It was such a pleasure to create these brows for her, and I can’t wait to see how soft these heal in a couple of months 🫶
I’m now fully booked for June and July is booking up fast, my next appointment availability for brows is 15th July.
If you want to book your free consultation please send me a DM or comment “brows” and I’ll send you my current availability 🙏
The best testimonial ever from my client Jan, who travelled all the way from Cornwall for me to do her brows, after her daughter had her brows done with me!
💨🍃 We’re no longer worried about a fringe in the wind🤣
I feel so honoured to get clients from far and wide now 🫶 I can’t thank you enough for word of mouth referrals, they mean the world to small businesses like mine 🌍
Loads of love to you Jan!
15/06/2026
I know some of y'all have had some trouble finding me! So here's some simple directions and ideas on where to park 📍
On Saturday I had the pleasure of tattooing some brows for a lady who really took care of her skin. I can't tell you just how big a difference this made for the treatment and I can't wait to see how well they heal.
She was a fellow tropic user, and this was one of many reasons I decided to become an ambassador, because looking after your skin is key to excellent results with permanent makeup.
I'm grateful I get a lot of compliments on my skin, and at 36, I'm happy to say it's the best it's ever been. I don't use Botox, fillers or any aesthetic treatments, I just invest in my skincare.
Every evening I use Tropics renewing cleanser and inhale the gorgeous sent of roses whilst I massage my face, I follow that up with juicy greens toning essence, skin feast moisturiser and lip silk - which is the perfect way to look after my lip blush.
Since starting this routine I've barely touched actual makeup because I'm so happy with my look when I wake up! I love the ritual of self care that only takes 5 minutes, but helps me feel incredible every day.
If you're interested in figuring out the skincare routine that works for you and your goals, send me a DM and let's arrange a mini facial to try before you buy. It's only £15 and if you spend over £60 you get that back as credit. Worth a punt innit.
12/06/2026
Love how Instagram recommended the track “killer queen” for this client 😁
She has been an absolute joy to work with!
Here we’ve got that 2 appointment journey again from before > straight after > healed after 8 weeks > then topped up
After top up the brows will generally stay as they are with just a little more softening during healing because we’ve layered in pigment and it will hold better.
I love that you cannot really tell she’s had anything “done” but it’s something she notices everyday for herself and gives her that little confidence boost 🫶
👀 How would it make you feel if I edited or retouched my photos with AI?
I personally would find this a no-no as a client myself, so you can rest assured I never edit my images or videos using AI (I don’t even use filters!) because I want to set REAL expectations and I also want natural human skin texture, colour, pores and lines etc to be considered normal!!!
I’d love to know, what are your thoughts on AI usage in the permanent makeup and beauty industry?
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Website
Address
5 Eastgate Street
Stafford
ST162NQ
