Sugar Coated Hair Removal

Inspired by the beauty traditions I grew up with in Tanzania, Sugar Coated was created to share a ritual rooted in care, confidence and community.

Today, we’re proud to be a UK-made, female-founded and owned brand, bringing a piece of my heritage to people everywhere.

100% natural. Sustainable. A beauty ritual that has brought people together for generations.

Thank you for being part of the journey. 🤍

Together, we glow.



Rosie xx

Before Sugar Coated, there was tradition.

While working on our website, I found myself looking back through old photographs and memories of home. This photo was taken in Dar es Salaam, Tanzania, where so much of the inspiration behind Sugar Coated began.

What started as a family tradition, passed from my mum to me and shared among sisters, cousins and friends, became something I felt was too special not to share.

From my family to yours 💛

Rosie xx

Ready for the Summer Skin? For over 30 years, we've believed that hair removal should be simple.
Just sugar. Just water. Nothing more.
Made in Britain. Vegan. Cruelty-free. Trusted since 1989.

Not often do brand owners and retailers get an opportunity to meet a whole team of category buyers at same time!
It was without doubt the highlight for me personally inspite of an early start to travel to London for 9am it was worth the time and effort.
The event was ‘Meet The Retailers’ organised by Team CEW👏
The introduction by CEW moderator Catherine Blossom followed by a presentation by Eric Mills from NielsenIQ on overall market growth.

The panel of Sainsbury’s beauty team shared the insights on the current market trends, strategy and the criteria to meet for the brands to be listed which is customer focused and much more!
What was informative was the panel from each category buyer hair care, skincare, personal care, wellness opened up to interact with the audience.
It was a pleasure to
meet Hannah Wilson Lucie Peach Donna Hudson Alex Jefferson

The buzz in the room was exciting and open to conversations afterwards was on one to one with the buyers.
As a brand owner to have this interaction was invaluable!

Thank you to CEW for organising such a fantastic event at a pleasant venue Soho Hotel.

Spring is finally here 🌸 and honestly… it just feels like the right time for a fresh start ✨

Longer days, lighter layers, and getting back into those little routines that make you feel put together again 💛

Our full Sugar Coated range is here to help you ease back into smooth, effortless grooming — whatever that looks like for you 💫

Here’s to feeling fresh, confident, and ready for everything spring brings 🌿

HairRemoval FeelGoodRoutine