ABOUT:

Happy Nation ◡̈
Designed to make people smile,

A Pop-up event at Tatoi Club where guests created their own pieces through live screen printing on t-shirts and tote bags, while our signature yellow smiley appeared across the Club, bringing joy and reminding everyone to smile.

2006 ——— 2026
20 years of beautiful chaos, wrapped in creativity.

Hand-sketched and crafted with exceptional care, this limited edition scarf is a tribute to artistry, craftsmanship, and cherished memories.

Photos credit:
Silk scarf produced in Soufli by

Crafted by sun and stone.

For Mary Gaitani’s new editorial campaign, we stepped into a ceramic studio, where raw earth meets human touch. A space where form is shaped slowly, intentionally, by hand.

Jewellery and ceramics come together in a shared language of craftsmanship, texture, and time.
Each piece telling a story of material, movement, and Mediterranean light.



Concept, Creative direction, Video: About Creative Agency
Photography:
Photography assistant:
Hair & make up:
Model:
Special thanks to

For Blanc de Blancs, we designed
a label that translates terroir into texture.
Minimal, tactile, and quietly expressive.

A shell-shaped imprint, echoing the limestone soil that defines its origin.

A visual tribute to Assyrtiko’s purity, minerality, and the sea fossil memory beneath the vineyard.

What remains becomes character.

Serkos Jewerly, floating in joy.

Creative direction & production.

Photography Apostolis Koukousas

Holistic branding system for pianist and composer Tryfon Koutsourelis.
The beautiful is always bizarre, unfolds, reshapes and disappears again.

View tuned.
A visual system inspired by the tuning fork and the precision of sound.

TRYFON is a musician whose sound is defined by precision, resonance, and emotional clarity. For his visual identity, we developed a logo and a complete visual system inspired by the tuning fork: a symbol of perfect pitch, balance, and vibration. The minimal form translates sound into image, capturing the moment where music begins: a single frequency expanding into space. This identity reflects TRYFON’s artistic approach, where simplicity meets depth and every note is tuned to intention.

Holistic branding system for pianist and composer Tryfon Koutsourelis.
The beautiful is always bizarre, unfolds, reshapes and disappears again.



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branding

“THE ESCAPE” Out Now.
winter video campaign.

Concept, script, and creative direction by ABOUT

Videography .smyrniotis
Styling
Hair & Make up