Ipsos Hong Kong

🛍️ **Why Markets and Brands Are Targeting Gen Z** 🛍️
According to the latest Ipsos Essentials study, shopping activities have surged across most categories compared to this time last year. Interestingly, younger generations, particularly Gen Z, are more inclined to shop in non-essential categories, whereas older consumers are more reserved in their spending habits.
We've uncovered a wealth of insights, broken down by country, from the Ipsos Essentials study. Curious to learn more? Reach out to us. https://www.ipsos.com/en-hk/contact 📊✨

Join us for an insightful exploration into the evolving lifestyles of the affluent group in our region, with a special focus on Hong Kong and Singapore. Dive into the latest findings from our new Global Travel segmentation data and gain a closer understanding of these dynamic changes.

But that's not all! We're also excited to share some major updates about our survey methodologies. As we approach the end of the year, we're revamping our approach to make our survey bigger and better than ever! Ready to uncover these insights?

Register now and be part of this enlightening event.
https://www.ipsos.com/en-hk/webinar-unlocking-affluent-asian-consumers-trends-and-opportunities

A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential, concerns about ensuring its responsible development, and a desire for collaboration among various stakeholders.
The full report is also available here: https://lnkd.in/g7v8_Wef

Our findings reveal that brand selection is significantly influenced by contextual factors, accounting for more than 50% of the decision-making process, varying across product categories.

Successful brands must not overlook the power of context, as it can profoundly shape consumer choices. Context is the tapestry of people's lives and the world that surrounds them, and unraveling this tapestry is key to deciphering consumer anticipations.

This article unveils Ipsos’ distinctive demand space segmentation strategy, a novel approach that explores the crossroads of individuals, their needs, and context. This method equips you with a comprehensive understanding of growth prospects, viewed through a multi-faceted lens.

Read more: https://www.ipsos.com/en-hk/mapping-out-demand-spaces-context

Mapping out demand spaces by context Introducing Ipsos’ unique demand space segmentation approach

Recent Ipsos global polling reveals that Gen Z women are finding it increasingly challenging to cope with current societal pressures and mental health issues.

Our research directors from Ireland and Brazil highlight the alarming rates of mental health struggles among young populations due to factors like social isolation, unemployment, and gender-based violence.

However, it's not all gloom - our data shows the proportion of women dealing with severe depression tends to decrease with age. Still, more needs to be done to provide support and care for our young women.

Read the full report here: https://lnkd.in/gnGr-jMu

As businesses face mounting pressure to operate sustainably, ESG (Environmental, Social, Governance) factors have become integral to strategic planning and roadmap development. Ipsos is perfectly positioned to guide these efforts, harnessing our research specialties and vast cross-sector knowledge to inform decision-making across all ESG aspects for governments, businesses, and individuals.

Under the banner of 'People, Planet, Prosperity,' we've created a comprehensive ESG content ecosystem as part of our Sustainability Practice. This platform is your go-to source for the most recent news, research findings, and expert insights on all matters ESG.

Stay informed and ahead with our dedicated newsletter: https://lnkd.in/gCapkHJa

Get inspired and learn from our podcast series: https://lnkd.in/gsdQd2ib

Join us in shaping sustainable futures.

🌐 In Ipsos Views latest piece, our team of Customer Experience experts, armed with the wisdom of text analytics over the past decade and a half, and guided by our AI ethos of Truth, Beauty, and Justice, highlight five essential principles for successfully implementing LLM-driven Generative AI tools:
✔️Prioritize transparency
✔️ Always consider the data
✔️ Never overlook the importance of formal evaluation
✔️Don't forget to manage expectations accurately
✔️Develop a business-aligned reporting and usage mechanism

Dive deeper into these principles by continuing to read...

Applying Lessons from CX Text Analytics to Generative AI Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

🛒 People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.

Have you ever picked up your favourite snack off the shelf only to find it seems to be a little lighter and a lot smaller than it used to be?
You’re far from alone.

A significant 22% of consumers have noticed alterations in their usual product ingredients over the past six months.

🔎 Discover more in our recent Ipsos Global Advisor paper on evolving consumer trends amidst economic shifts.

Are you looking for a career at one of the world’s largest research organizations?
To cope with the transformation of the research industry and also support our rapidly growing business, we are looking for talents to work with us, who will be provided valuable exposure to a wide spectrum of industries, innovative tools & platforms and insightful analytical frameworks in Hong Kong as well as the APAC region.

We are looking for a Research Executive to manage projects throughout the entire process from research designs, to draft questionnaires, analyze data and produce deliverables. Fresh graduates are welcome!

Depending on experience, candidates may also be considered for the role of Senior Research Executive.

Key Responsibility:

• Liaise with internal teams and counterparts to ensure projects run smoothly, on time, and within budget
• Communicate with project management and operations teams to positively impact project outcome
• Coordinate and manage data entry of project costs into internal costing program based on research target specifications
• Assist in analyzing research data and secondary sources to deliver stories and narratives to focus on data insights
• Support content creation for pitches, proposal preparation and delivery by using Ipsos solutions and tools

Qualifications:

• Fresh graduate
• University degree holder in any discipline
• Analytical skills and data literacy required
• Strong team player with a positive attitude
• Ability to work in a fast-paced environment
• Good organization and communication skills essential

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment, and ensuring diversity of people and views. We recognize that this is important for our business success - a more diverse workforce will enable us to reflect better and understand the world we research and ultimately deliver better research and insight to our clients. We understand the importance of choice and offer a blended work environment - office and work from home.

Come to join us if you consider yourself agile, bold, collaborative, determined, and entrepreneurial!

Send us your application and we will reach back to you for a chat!

Are you looking for a career at one of the world’s largest research organizations?
To cope with the transformation of the research industry and also support our rapidly growing business, we are looking for talents to work with us, who will be provided valuable exposure to a wide spectrum of industries, innovative tools & platforms and insightful analytical frameworks in Hong Kong as well as the APAC region.

Come to join us if you consider yourself agile, bold, collaborative, determined, and entrepreneurial!

We are looking for a Research Executive to support the qualitative team on the day-to-day management of research projects, including client servicing, inter-and intra-office project coordination and analysis, report writing for market research projects. Fresh graduates are welcome!

Depending on experience, candidates may also be considered for the role of Senior Research Executive.

Responsibilities:
• Prepare screeners and invitation letters for recruitment.
• Deliver fieldwork briefing to ensure the interviewers are clear about the purposes and logic of the flow of the screening questionnaires.
• Liaise with fieldwork operations to ensure the recruitment progress is well communicated and monitored to minimize disruption of delays.
• Design discussion guides to ensure they prompt meaningful findings and are actionable.
• Provide moderation for basic qualitative methodologies, such as focus groups and in-depth interviews.
• Assist senior members in the logistical organization of focus groups.
• Assist senior members in analysis and draft reports in presenting easy-to-read and meaningful linkage to conclusions.
• Assist in proposal preparation and cost estimation to achieve competitiveness and cost-effectiveness.
• Assist senior members on ad hoc projects as assigned.

Qualification:
• Fresh graduate
• University degree holder, preferably with major in Psychology, Sociology, Marketing or Languages

Knowledge:
• Marketing and business learning/knowledge an advantage
• Knowledge of basic qualitative research methodologies

Skill:
• Hold some methodologies on remarking research and techniques
• Excellent command of written English and spoken English and Cantonese
• Good analytical and problem-solving skills
• A positive and proactive team player with good communication skills
• Cheerful and sensible personality with good interpersonal skills
• Meticulous, able to handle multiple tasks efficiently and in an organized way

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment, and ensuring diversity of people and views. We recognize that this is important for our business success - a more diverse workforce will enable us to reflect better and understand the world we research and ultimately deliver better research and insight to our clients. We understand the importance of choice and offer a blended work environment - office and work from home.

Send us your application and we will reach back to you for a chat!

Who we are

Ipsos is an independent market research company controlled and managed by research and advisory professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of € 1.837 million in 2020.

With offices in 90 countries, Ipsos HK delivers insightful expertise across nine service lines: Advisory, Brand Health Tracking, Audience Measurement, Healthcare, Ipsos UU, Customer Experience, Channel Performance, Market Strategy & Innovation, Observer & Social Intelligence Analytics.

Ipsos Strategy3 is an advisory unit within Ipsos. We specialize in helping businesses grow—we explore markets, understand consumers, build brands, and develop new products.

To meet our clients’ needs in Hong Kong, the Greater China region, as well as ASEAN, we are expanding our team and inviting applications for the role of Engagement Manager.

Visit www.ipsosstrategy3.com to learn more about Ipsos Strategy3’s offerings and capabilities.

Role Review:

Engagement Managers form the backbone of the Ipsos Strategy3 team in Hong Kong. Engagement Managers are responsible for leading a small team, multiple engagements, coach and mentor junior team members. As an Engagement Manager, you are integral for business development, proposal development, and project ex*****on. You will be leading multiple industry research and consulting engagements independently. You are also part of the critical infrastructure within the Strategy3 Team in Hong Kong, working with our local research teams and our international S3 offices.

Depending on experience, candidates may be considered for the role of Senior Consultant.

Key Responsibilities:

Project management and ex*****on
• Manage and execute all types of projects such as industry research/commercial due-diligence, growth strategy, business unit strategy, brand positioning/portfolio strategy, data analytics-driven consulting.
• Provide consultancy advice and recommendations for projects
• Oversee project management on fee, time, resources, team members
• Provide client liaison and management
• Review project reports and deliverables
• Conduct project presentation
• Oversee the quality of project deliverables
• Signoff and endorse project deliverables

Business Development and Sales
• Perform business development with current and new clients
• Conduct sales and acquire projects
• Conduct credentials presentations to clients
• Provide advice and propositions on project focus to clients
• Prepare proposals for clients
• Perform client management
• Contribute articles for PR purposes

Team / Staff Management
• Support the recruitment and the development a strong consulting team
• Effectively manage a team of junior consultants
• Provide feedback and be involved in performance evaluation and goal setting

Qualifications:

• Degree holder, preferably in business, management, economics, finance, marketing; MBA or other Masters’ programme with relevant experiences are also welcome to apply
• More than 5-years’ solid experience in business consulting, industry and commercial research, business-to-business research, market intelligence or management consulting, and overseas exposure or MNC experience
• Previous consulting experience in construction materials and services industry, B2B insurance, retail, healthcare, agriculture, industrial, private equity, or government preferred.
• Demonstrated advanced Excel (and/or Python) analytics experience
• Excellent report editing skills, with fluent spoken and written knowledge of business English a must. Fluency in Cantonese and Mandarin preferred.
• Excellent interpersonal and presentation skills, along with a strong client-driven mindset essential

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment, and ensuring diversity of people and views. We recognize that this is important for our business success - a more diverse workforce will enable us to reflect better and understand the world we research and ultimately deliver better research and insight to our clients. We understand the importance of choice and offer a blended work environment - office and work from home.

Send us your application and we will reach back to you for a chat!

Our Review of the Year 2021 takes a look back at some of the most striking findings from our global surveys and shows how our research shed light on some of the big stories from the events of the year. Read more: https://www.ipsos.com/en-hk/year-review-2021