Grey India

An initiative by Otrivin Breathe Clean asking adults to take small actions to Breathe Cleaner.

Otrivin identified schools across Delhi NCR and using pencils made out of air pollution residue, enabled kids to write letters to adults. On Children’s Day 1000 letters were released through a film and as content on social platforms. Each letter was written by a child asking adults to adopt one simple action so that their future could be secured.

1000 Open Letters by Otrivin Breathe Clean The 1000 Open Letters campaign is an initiative under the Otrivin Breathe Clean banner of Actions to Breathe Cleaner. As a part of this initiative – kids wro...

Grey+ Autumn Grey Wins 17METALS= 3GOLD + 7SILVER +7BRONZE at ABBYS SOUTH ASIA 2022.

We are on top of the world that the teams brought home 17 Metals along with 3 Merits.

Congratulations, the entire team that has worked on these projects

Also, would like to congratulate our clients for believing in us and giving us this opportunity to create such wonderful campaigns

When a client truly cares about the environment, it inspires us as a creative agency well.

Grey Group India combats excessive honking in new IndianOil campaign launched on World Environment Day Launched on World Environment Day, IndianOil partnered with Grey Group India to create awareness around the ill effects of excessive honking.

When a Kyoorius client and an equally Kyoorius team comes together, you win big! Check out the winners here: https://awards.kyoorius.com/creative/index.html

Our new work for Ambi Pur says "Naak khol ke dekho"

Ambi Pur says 'open your nose' to see in new campaign - ET BrandEquity The air freshener brand’s latest campaign highlights the importance of pleasant odour-free air as part of a clean and tidy home...

Sweet sixteen

Sandipan Bhattacharyya, MD & CCO, writes for afaqs!

If Theseus changed his ship’s captain, would it still be the same ship? An agency executive punctuates the 'consultancy versus advertising' debate.

Sandipan Bhattacharyya, MD & CCO says "I think there’s a strong argument in the fact that if brands need to be more relevant to consumers during this period, then clients need their agencies even more now. They need creativity to break through the current consumer outlook, more so now than ever before. Fact is, the brands that invest in building relevance through creativity, are the brands that will grow through this crisis."
Featured in Brandwagon, Financial Express.

GREY Group’s Sandipan Bhattacharyya on the relationship between brands and agencies during Covid-19 The dos and don'ts for brands to follow while communicating with consumers, highlights Bhattacharyya

GREY Group India has won the mainline and digital account for Weikfield Foods.

GREY & AutumnGrey win mainline and digital mandate for Weikfield Foods - ET BrandEquity The account win comes after a multi-agency pitch held in April this year. The business will be managed out of the agency’s Mumbai office...