Ethel.

Make every shower a berry-filled escape. 🫐✨
Start your morning with a burst of “Berrylicious” energy. Our new Ethel shower gel combines the crisp scent of fresh blueberries with a refreshing splash of hydration. It’s like a summer morning in a bottle!

Unwind and let your skin breathe. ✨ Whether it’s the deep cleanse of the RadiantGlow Face Wash or the instant moisture surge from the HydraGlow Serum, we’ve bottled the secret to a natural, dewy finish. Your daily glow-up starts here.

✨ Experience the deep hydration of Acai and the plumping power of Hyaluronic Acid. This isn’t just a moisturizer; it’s a breath of fresh air for your skin.

Golden hour isn’t just a time of day—it’s a skin mood. ✨ Bringing that sunset radiance to your routine with the Ethel. Hydraglow Face Serum. Infused with the calming essence of the coast and the power of deep hydration.

Elevate your atmosphere. ✨

Nature’s Glow, Bottled. 🌿✨
From the rolling greens of the countryside to your daily self-care ritual, Ethel is here to bridge the gap between farm-fresh purity and radiant skin. Our latest collection is inspired by the vibrant colors and soothing textures of the earth.

Brighten. Revitalize. Repeat. 🍓✨
Say goodbye to tan lines and hello to radiant skin. Our RadiantGlow D-Tan Face Wash is enriched with SEPIWHITE™ MSH to even out your complexion, while the Berrylicious Shower Gel leaves you smelling like a fresh summer harvest.
• ✅ D-Tan & Glow
• ✅ Fruity Refreshment
• ✅ For All Skin Types

Cleanse, hydrate, and glow. ✨
Why settle for just a wash when you can have a treatment? Our Sea Breeze formula is:
• Vitamin-Enriched for healthy skin.
• Deeply Hydrating to prevent post-shower dryness.
• Gentle enough for daily use.
Your skin’s daily dose of Vitamin Sea is officially here.

Dull skin? We don’t know her. 💅
Formulated with SEPWHITE™ MSH & Acai Extract, the RadiantGlow D-Tan Face Wash works to:
• ✨ Reduce pigmentation & tan
• ✨ Brighten and even out skin tone
• ✨ Smoothen texture for a soft finish
Dermatologically tested and perfect for all skin types. Ready for your glow-up?

Skincare you can feel good about. 🌿✨
At Ethel, we believe you shouldn’t have to choose between high performance and high ethics. Our Hydra Glow Serum is:
🐰 Cruelty-free
♻️ Eco-conscious
✨ Clean ingredients
🌱 100% Vegan
Real results, rooted in kindness. Shop the glow at the link in our bio. 🔗

Treat your skin to the nourishing formulas of the Ethel Shower Gel Collection! Whether you crave the invigorating Sea Breeze, the sweet Berrylicious delight, or the revitalizing Aloe Vera, we have the perfect scent to elevate your daily routine. Best for body and skin, experience the glow!

Which scent are you trying first? Let us know in the comments! 👇