Brandcell

It’s always lovely to be in Paris — but even more so when it’s for something as inspiring as Lead Innovation Day last week.
I had the joy of joining as a guest speaker, sharing thoughts on how AI can accelerate the Jobs-to-be-Done (JTBD) method — helping teams move, from insight to innovation, faster and most important, with more predictability.
What truly made it special was the people: The curious, diverse and dynamic attendees who brought great energy and sharp questions.
The brilliant fellow speakers from all over the world, each sharing powerful ideas and stories. I wish I attended more of their sessions. And the many new connections that turned quick chats into real inspiration and companionship.
A big thank you to Franck Debane and the organizing team for putting together such a thoughtful, energizing event. Everything was so well-crafted — from the venue at EDHEC-Paris to the diversity to the community you brought together.
I left with a full mind and a fuller heart. Looking forward to Next year.
Joe Ayoub Brandcell consulting Founder

Inspiring Innovation Talk at Edhec Business School, Paris.

"How Bold decisions propel Companies from survival to market leadership" an article by Brandcell Founder Joe Ayoub:

https://shorturl.at/F51fB

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