Selfnamed

Here’s the thing, only a handful of beauty brands actually take off. The rest fade out before they ever really land.

But the good news is that every successful makeup brand that does make it leaves clues behind. 🕵🏽 And if you know what to look for, you can piece together what works and create something just as compelling (if not better).

🤫 Think of this as your insider guide. We’re unpacking what the best makeup brands are doing right and how you can apply those insights to your own brand and strategy.

🔗 Full breakdown on the blog!

Your logo is your first impression. Your vibe. Your “add to cart or scroll past” moment. 👁️👄👁️

And the truth - the first impressions happen in about 50 milliseconds. Barely enough time to blink, but more than enough to judge your design.

We broke down 8 of the most iconic makeup brand logos and what makes them actually work.

Swipe to see what you can steal. 👉
Full breakdown on our blog, link in bio 🔗

Have you ever launched a product you knew was good… but it just didn’t sell the way you expected? This webinar might show you why.

We’re hosting a live webinar with Anete Vabule, Selfnamed’s CEO, to talk about one of the most overlooked (and most important) parts of building a beauty brand: product positioning. Plus, we’ll dive into what’s happening in the beauty industry right now – and what you should be paying attention to.

What you’ll learn:
👉 Why products fail without clear positioning
👉 How to define what makes your product stand out
👉 The most common positioning mistakes
👉 Current beauty trends shaping the market

Date: May 13th
Time: 1 PM EDT / 10 AM PST / 7 PM CET
Format: Live webinar (free to attend)

Secure your spot:
https://us06web.zoom.us/webinar/register/WN_cy-s0ZmCS8OXTjXEnQwPiw

💫 Swipe right on better skin

Whether you swipe left or right, you won’t be disappointed. 😉

Meet your customer’s new perfect match – the CC Cream Ceramide Stick! The new everyday essential for effortless, natural-looking skin.

The tone-correcting, on-the-go essential minimizes the appearance of blemishes, redness, and pores. Swipe, blend – done.

It’s an easy sell for those who want:

🌞 Quick morning routines

🏃🏻‍♀️ On-the-go touch-ups

✨ Polished-looking skin in seconds

Add it to your store now: https://www.selfnamed.com/en/private-label-products/face-care?ids=114,117

Every celebrity brand on this list started with the same thing: a gap in the market, a specific customer, and a reason to exist.

The ones that lasted - Fenty, Rare Beauty, Rhode - had a point of view and knew exactly who they were talking to before they made a single product.

And that’s the same logic you can build with.

🔗 Read the full breakdown on the blog: https://www.blog.selfnamed.com/business/10-celebrity-skincare-brands-for-inspiration?rq=celebrity

Acne marketing used to follow one idea, fix it fast and hide everything else. 🫣

That worked when people weren’t talking about their skin. Gen Z changed that. They grew up seeing real faces online - breakouts, texture, irritation, all of it - and that visibility reshaped what they expect from brands.

Today your audience isn’t looking for perfection. They’re looking for honesty.

Full breakdown on how to market acne products in a way that actually works today - link in bio 🔗

🔎 Clear blemish care – clear skin

Blemish-prone skin doesn’t need more actives. It needs support – clean and gentle ingredients that lift impurities and moisturize without disrupting the skin barrier.

Your customers are already searching for this. So we built it for them – balanced, effective care that works with the skin, instead of fighting against it. Launch your next lineup with:

Blemish Care Moisturiser 💧
A lightweight moisturiser designed to balance breakout-prone skin while keeping it hydrated and comfortable.

Blemish Purifying Face Wash 🌿
A gentle pH-balanced cleanser that removes excess oil and impurities while helping to maintain skin barrier health.

Clean makeup used to mean chalky foundations and smudgy mascaras.
Not anymore. 💁🏻‍♀️

Selfnamed’s CEO Anete Vabule shared her take on where the clean makeup category is actually heading and why right now is the moment to move.

Clean formulations are finally matching conventional performance, consumers are ingredient-literate and the barrier to launching a clean makeup line has never been lower.

If you’re a beauty brand thinking about expanding into makeup this one’s for you.

Read Anete’s full breakdown on the Selfnamed blog 📖

👋 Bye-bye blackheads

And say hello to clear, balanced skin with our Clay Mask for Pores and Blackheads. 😌

This purifying mask blends mineral-rich white and green clays with Aquatic Algae and Biomineral Complex to absorb excess oil, refine pores, and reduce the appearance of blackheads.

Yes, all of that without drying out the skin!

Bet the first to add it to your store: https://www.selfnamed.com/en/private-label-products/face-care/clay-mask-for-pores-and-blackheads