L'Oréal Group

This is what victory smells like. 🏆

Team Aromix from Vilniaus universitetas / Vilnius University - Rusnė Tabokaitė, Egmontas Taraila and Skaistė Vytuvytė - won the regional final of L’Oréal Brandstorm 2026 Poland & Baltics Hub with a concept for a technology that recognizes scents, identifies their notes and helps translate them into a more personalized perfume choice.

Less testing every fragrance one by one.
Less guessing.
More technology that helps you find the right scent before your nose and wrist get tired. 😉

After their win in Warsaw, Team Aromix represented the Poland & Baltics Hub at the global final in Paris, 🇫🇷 where the best teams from around the world came together. 🌍

The global title went to Team Three Notes - Britney, Christine and Louisa - for Prada Capture, a concept for dissolvable, biodegradable and alcohol-free fragrance sheets. Congratulations! 👏

A big round of applause for Team Aromix for representing our region so strongly. And congratulations to all the finalists: The Alchemists (SGH Warsaw School of Economics), Shrimps, ANCORÆ, Borderless (Vilniaus universitetas / Vilnius University), Radiance (Akademia Leona Koźmińskiego - Kozminski University), Scently (SGH Warsaw School of Economics) and Wuzeciki (Uniwersytet Warszawski). 👏

In June, takes center stage. But we work to make inclusion part of what we do every day.

For over 25 years, we have supported the LGBTQIA+ community through concrete actions - from workplace policies and standards, to employee networks and solutions that support our people.

Pride Month is an important moment for visibility. But real change happens when support becomes part of everyday life.

Always Proud. For All. 🏳️‍🌈

☀️ UVA rays never take a day off! ☝️

Lately, the conversation around sun protection has been shifting in the right direction. We’re talking less about getting a tan and more about keeping our skin healthy and protected. It’s the everyday exposure that often seems insignificant in the moment, but adds up over the years.

🧴 That’s why brands like La Roche-Posay continue to push sun protection forward with new innovations, including the latest Anthelios UVAir. We’ve already had a chance to try it out, and all signs point to it becoming a new favorite for many skincare fans. 😎

More than 2 billion people around the world are living with skin health issues, yet access to dermatological care is still out of reach for many.

That’s why in 2025 we launched L’Oréal Act for Dermatology, committing €20 million to support education, early diagnosis, and access to skin health services worldwide. 🌍

Because healthy skin shouldn’t be a privilege - it should be accessible to everyone. 💙

👉 https://www.loreal-finance.com/en/annual-report-2025/dermatological-beauty/

The future of beauty is powered by technology - but driven by people. ✨

We’re investing in talent, building future-ready skills, and giving our teams the tools to transform bold ideas into innovations that make a real impact. 🚀

From baby boomers to Gen Z ✨ From skincare to haircare 💆‍♀️💇‍♀️

One thing is clear in 2025: the beauty industry is evolving faster than ever. 🚀

Trends are being shaped by pop culture, beauty is becoming increasingly inclusive, and the expectations of different generations are redefining the future of the industry. 📈

Every day, we follow these changes closely and create solutions designed for the needs of today’s world. 🌍
Discover the trends that have shaped recent months and are already influencing the future of beauty. 🔍

How much work goes into a single beauty product? 🔬

👉 Definitely more than what you see on the label. Behind every product are years of research, advanced technologies, and thousands of hours of work by scientific teams from around the world. 🌍

At L'Oréal, we’re developing biotechnology and innovations that help create products that are increasingly effective, safe, and sustainable. ✨

In 2025 alone, our laboratories have delivered hundreds of patents, thousands of new formulas, and tens of thousands of safety tests.

Behind beauty, there’s science! 🧪