Estética Rubens

This Earth Day, take a moment to breathe in the fresh air, soak up the sunshine, feel the breeze, let your hair blow in the wind, and celebrate the beauty of nature.

🌎💚 Happy Earth Day from

Featuring our Pro Content Creator Melissa Maloney ()

“The most important part of this technique👇🏻👇🏻 it might surprise you!

This look was achieved with almost all SLICES for a few 🔑 reasons:

🔑 Slices give the most visual contrast between dark and light. For a high contrast look I try to avoid weaving because it creates diffusion between the two colors which decreases contrast.

🔑 Slices in a simple placement are easy to pick up in future sessions, allowing a lighter and lighter result after each session with creating warmer mid tones.

🔑 As long as they are teased correctly, slices create beautiful ribbons that still have a seamless blend.

🔑 Slices are quick to place which allows me to move quickly through dense hair and leave lots of processing time to achieve maximum lift.

➡️ Moral of the story… don’t be afraid of slices! They are super helpful in the right situation 🙌🏻”

Formula:

Formula 1 (Root Smudge): Joico LumiShine Demi-Permanent Liquid Color 6SB + 5AA with 5 Volume LumiShine Developer

Formula 2 (Face Frame Gloss): Joico LumiShine Demi-Permanent Liquid Color 9SB + 10V + Clear with 5 Volume LumiShine Developer

Formula 3 (Base Gloss): Joico LumiShine Demi-Permanent Liquid Color 7V + 7SB + 8AA with 5 Volume LumiShine Developer

Siempre Bellas

Have you heard the news?! Joico proudly welcomes our new Global Celebrity Spokesperson…Kate Hudson ()!

Get ready for a year of sparkle and excitement as this iconic actress, singer, and entrepreneur joins Joico in celebrating our milestone 50th Anniversary with a tantalizing glimpse into her joi-filled world!

We’ll be redefining healthy hair with Kate’s infectious positivity and playful spirit — front and center all year long.

💛

♥️

Transform your haircare routine with Metal Detox! ✨
This powerful system detoxifies and protects your hair from metal build-up, keeping it healthier and more vibrant after every color or lightening service.

1️⃣ Cleanse: Start with Metal Detox Shampoo to remove metal build-up.
2️⃣ Moisturize: Hydrate deeply with the Metal Detox Mask.
3️⃣ Protect: Strengthen and shield your hair with Metal Detox Cream.
4️⃣ Illuminate: Add shine and softness with Metal Detox Oil.

Ready for stronger, shinier hair? Let us know if you’re already part of the Metal Detox squad! 👇

Feliz dia a las ilusiones

Tratamiento aquí en la Estética 👍🏻♥️

Your hair deserves a winter transformation! 💆‍♀️   Witness how @milanahairstyle incorporates this game-changing treatment to instantly repair 2 years of damage in just ONE use!   #AbsolutRepairMolecular’s peptide and amino acid formula rebuilds hair at the molecular level for ultimate strength, elasticity, and movement. 🧬   It’s ime to leave hair damage in the past! 💆‍♀️💫 . #LorealPro #haircaretips #hairsalonlife #hairprofessional #hairwash #hairsalons

It’s a Metal Detox winter wonderland. ❄️☃️ Protect your delicate colors and highlights from daily aggressions like chemical processing, heat styling, or UV exposure. ☀️ These can cause micro-breaks and cavities in the hair, making it porous and leading to more breakage. Metal Detox helps to combat these effects and keep your hair looking its best. 💆‍♀️ Would you like to receive this box under the tree? 🌲 . #LorealPro #holidaygift #giftwrap #christmasmorning #hairgoals #haireducation