X Top Model Search

Marketing skills and fueled by the talent and creativity of individuals, harnessing this accumulated know-how in crafting unique multi-dimensional brand experiences. With the crossover of strengths of Centre For Attention Sdn Bhd x NUDE and Hong Kong renown Director & Executive Producer Flora Zeta Cheong-Leen, Techno Artist Production Hong Kong & Elite HK Model Management, X Top Model Search is born! X Top Model Search is based on the idea of searching for the one personality that embodies the Malaysian beauty and lives its magnetism. We believe beyond just a face, it is about someone that who is fortified with character – a fadeless, eternal style which can only be captured by an expression of individualism mixed with charisma, forged by courage, discipline, fortitude, and integrity. The French has a description of the certain quality which we are looking for, characterized by the phrase “je ne sais quoi,” something that you cannot put your finger on to, but it’s there, just the same – the X factor. X Top Model Search will be a platform to pursue models’ dreams and to attain a once in a lifetime opportunity to gain international exposure. All finalists will get to travel overseas to train with international top model agency Elite HK Model Management Ltd.! The winner will debut on the runway of the Beijing Fashion Week, where the global fashion elite will be, and have a chance to experience what a real international model’s life would be in Paris and New York! This wholly-original, locally-produced event will mark a number of ‘firsts’ in the industry: X Top Model Search is a large-scale, nationwide model search that will crown Malaysia’s top female model. The judges’ panel for this competition will include industry players, supermodels, artists and celebrities from not just Malaysia, but also China, Hong Kong, Singapore, United States of America, United Kingdom and France & it is the first cross-border production to be endorsed and supported by both the Ministry of Tourism Malaysia and Hong Kong Tourism Board.