SKIN BY KY

In the last two years I’ve mapped over 200 skincare routines. One on one.
Personalised.
Built around skin type, goals, budget, lifestyle, tolerance, consistency.

And across almost every consultation, one thing stayed the same.

Too many women were trying to figure skincare out alone.

Buying products everyone swore by.
Restarting routines every few months.
Over-correcting. Under-correcting.
Trying harder and harder to “get it right.”

Not because they were careless. Because nobody had ever properly mapped what their skin actually needed.

That’s the gap.

Most people don’t need more products.
They need the right decisions.

That’s what routine mapping is.

DM AUDIT.

In the last two years I’ve mapped over 200 skincare routines.

One on one. Personalised. Built around your skin type, your goals, your budget, your life.

And across every single one — one thing stayed the same.

Too many women stuck in the same cycle. Buying every must-have product. Doing everything they were told. Still frustrated. Still not seeing results.

Not because they weren’t trying hard enough.
Because nobody had ever looked at their skin specifically and told them exactly what it needed.

That’s what routine mapping is.

I only take 5 audits per week. Not because of demand. Because your skin deserves the same attention the first 200 got.

Budget-smart. Barrier-first. Personalised.

DM AUDIT — 5 spots. Weekly.

Someone’s skin is going to change this week.

Not because of one product.
Because of the right sequence, in the right order, for the right skin.

That’s what an audit does.
It stops the guessing.
It maps exactly what your skin needs and what it needs to stop.

₦40,000. 48 hours. Nothing left to guess.
DM AUDIT.

I help people stop guessing with their skin.

That can look like:
→ rebuilding damaged routines
→ mapping skincare properly
→ selecting products intentionally
→ supporting acne, pigmentation & barrier repair
→ creating routines that actually make sense together

The shelf is the retail arm.
The audit maps the structure.
The routine becomes the system.

Because most people don’t actually need more products.

They need clarity.

We also sell the products.
People forgot that.
Honestly? I understand why.

Before consultations began to dominate, the retail side had already built something people trusted.

Women came back before weddings.
Before pregnancies.
After flare-ups.
After wasting money on products that looked good together but made no sense together.
Some even sent their husbands.

And somewhere inside all of that trust,
the retail side became quieter.

But the truth is the products were never separate from the work.

Most people weren’t failing skincare because they lacked products.
They were failing because nobody taught them how to build a routine that actually made sense.

Too many actives.
Too much layering.
Too many shelves built around trends instead of skin behaviour.

So every product we stock is chosen the same way the consultations were built — carefully, strategically, with structure in mind.

Not products that simply look good alone.
Products that belong together.

On my last birthday, I offered free consultations.
Nobody wanted them.
People still paid to jump the queue.
That was the moment I fully understood what this brand had become.

Skin gets understood before it gets treated.
That’s the standard. That’s Shelf by Ky.

So yes, we also sell the products.
But more importantly, we understand where they belong.
Not sure where to start? Consultations are here.
Ready to shop?

most people keep changing products
when the real problem is placement.

the cleanser is too stripping.
the active comes too early.
the moisturiser is doing too little.
the SPF is missing.

then the routine gets blamed.

sometimes the routine doesn’t need to be replaced.
it needs to be put back in order.

send me your cleanser.

Can’t I brighten, even tone, hydrate and glow — all at once?

That question is why the routine stopped working.

DM AUDIT.

the mood of in one frame.

less noise looks better on us.

She didn’t need a new product.

she needed the right structure.

That’s why the results are staying

Your ₦40k audit goes towards your kit.

DM AUDIT — ₦40,000