Oneup hair

It’s a season to show yourself love

Let's settle this "hair use for sacrifice" lie once and for all.

Our thoughts are with everyone affected by the recent fire incident at the Greater Nigeria Building in Balogun Market.
​Following the temporary closure of the area by the Lagos State Government, we wish to notify our clients that our physical shop is not open for walk-in customers at this time to ensure maximum safety.
​We remain OPEN for business via WhatsApp.
​Our team is working remotely to ensure your orders are processed seamlessly. You can browse our catalog and place orders directly through our WhatsApp channel for immediate dispatch

Always available to take your orders via our lines,

From all of us at ONEUP HAIRS

We are making the news, number 1 Hair Supplier in Africa. Congratulations to ONEUP HAIRS.

Beyond the Salon Chair: How OneUp Hair is Building a ‘Business-in-a-Box’ OS for Hairstylists in Nigeria’s Beauty Economy"
By digitizing inventory and democratizing access to supply chains, Toyin Ojo’s startup is helping hairstylists pivot from manual laborers to high-earning retailers.
Marina, Lagos — For decades, the economics of the Nigerian hair industry have been lopsided. The hairstylist—the person doing the physical work of installing the weave—often captures the smallest slice of the value chain. They spend hours on their feet for a service fee, while the vendor who imported the hair (often with no technical styling skill) walks away with the bulk of the profit margins.
OneUp Hair, a Lagos-based beauty-tech startup, is engineering a shift in this paradigm.
Led by CEO Toyin Ojo, an industry veteran with 15 years of experience as a hair stylist , the company is building what investors might call a "verticalized operating system" for beauty entrepreneurs. But to the thousands of women in their network, it’s simply known as the "Hair Boss" movement.

Closing the Revenue Gap

“The average Nigerian stylist is leaving money on the table every single day,” says Ojo. “They recommend the hair, they install the hair, and they maintain the hair. Yet, they send their clients to third-party vendors to buy the hair. I know this because I've been there , a rat hole for more than a decade , I started OneUp Hair to plug that revenue leak.”
OneUp’s model is a hybrid of e-commerce and ed-tech. They provide a massive, centralized inventory of premium hair extensions, which stylists can sell directly to clients without holding stock. This "dropshipping" model eliminates the high barrier to entry—capital—that prevents most stylists from becoming vendors.
But providing stock wasn't enough. The startup realized that access to product doesn't guarantee sales; skills do.

The “DO IT!” Academy as an Incubator

Enter the “DO IT!” Academy, OneUp’s proprietary training arm. Unlike traditional beauty schools that teach styling techniques, the Academy is a high-intensity business accelerator.
Running entirely on mobile platforms to meet users where they are, the Academy puts recruits through a grueling 3-week sales bootcamp. The curriculum is gamified and data-driven, tracking metrics like conversion rates, customer acquisition costs, and retention.
“We don’t teach them how to style or braid; they already know that,” Ojo explains. “We teach them how to close a sale on WhatsApp, how to structure a price offer, and how to leverage their offline influence to build an online empire.”
The results are tangible. Internal data from OneUp Hair suggests that graduates of the Academy see their monthly income increase by an average of 300% within 90 days, with product sales often surpassing their service fees to become their primary source of revenue.

Solving the Supply Chain with R&D

While the Academy solves the distribution problem, OneUp is also quietly tackling the supply chain volatility caused by FX fluctuations.
In a strategic R&D move, the company recently unveiled a proprietary line of alternative hair. Developed to solve the cost-prohibitive nature of importing raw hair, this new product line utilizes a hybrid system of agricultural products such as plantain leaves and pineapple silk with fiber.
The result is a wig that mimics the texture, weight, and sheen of premium Vietnamese human hair with near-perfect accuracy, but at a fraction of the production cost. This innovation allows OneUp’s resellers to offer "recession-proof" luxury to their clients, ensuring sales volume remains high even in a tightening economy.

The Future of the "Hair Boss"

With a growing network of digitally upskilled vendors, OneUp Hair is positioning itself not just as a supplier, but as a fintech and logistics enabler for the beauty sector.
“We are building the ecosystem,” Ojo concludes. “In the future, we won't just be supplying the hair. We’ll be providing the credit, the logistics, and the software that runs their entire business.”
For Nigeria's hairstylists, the message is clear: the days of just selling time for money are over. The era of the Hair Boss has arrived.

OneUp Hair named ClimateLaunchpad regional finalist, unveils plant-based alternative to Asian imports "In the future, we won't just be supplying the hair, but provide credit, the logistics, and the software that runs their entire business."

Why settle when you can slay for longer?
Our wigs are crafted for unmatched quality retention , wear after wear, shine after shine.

Shout out to my newest followers! Excited to have you onboard! Joseph Figueiredo, Victor Ofulu, Dinesh Kohli, Unuesiri Amber, Olipa Britney Ncube, Prince Sadeeq, Muhammad Abdulkadir Yusuf, Shahadat Talukder, Subrata Roy, Across Oche, Murtala Kasimu Mutum Biyu, Bechan Ram, Amanat Khan, Jawesere Mojidi, Michael Ewa Ezeali, Nickson Chigayo, Elochukwu Ezekwuwche Ezeononigbo, Sakhile WakwaKhumalo SA, Emm Joke

It’s one thing to sell a wig…
it’s another to sell an experience. 💁‍♀️
If you want clients who don’t just buy once but keep coming back, it’s time to master the art of connection.
Here are 5 proven wig-selling approaches that keep your clients loyal, engaged, and always waiting for your next drop 👑🔥

My name is Peace, and let me tell you my story.
I started as a hairdresser's apprentice in Port Harcourt. I loved my job, but I noticed something: every time I styled a client or installed a wig, they'd ask, "Peace, you're so good! But where can I buy quality hair?"
I saw my opportunity. I knew I could start selling. The problem? Zero capital.
I saved every kobo I could and finally bought my first batch of wigs from an online vendor. My people... that's when the wahala started. 😭
For three months, it was one fight after another. Clients were furious, "Peace, this hair you sold me is like sponge!" They reported me to my boss, and I was so embarrassed. My reputation, my job... everything was on the line.
Then one day, a client brought in a wig for me to install. It was gorgeous. The texture, the lustre... I had to ask, "Aunty, please... who is your plug?"
She smiled and gave me 's contact.
The rest is history. From that very day, it’s been pure bliss. No more fights. No more embarrassment. Just happy, loyal clients who trust me and keep coming back.
I’m not just an apprentice anymore. I’m a Hair Boss. And I’m just getting started. 🙌