JOICO Europe

Where Youth is Sealed in Every Strand. ✨

Step into JOICO Dreamscapes with YouthLock, powered by collagen infused formulas to leave hair feeling stronger, smoother and beautifully radiant.

Ready to discover your hair dream? 💫
Take the quiz via the link in bio and discover your Dreamscape Hair Care

Fast color. Full coverage. The ✨wow✨ stays. 
Meet LumiShine Lumi10, for colorists who refuse to choose between speed and quality. There’s no need to compromise. Beautiful, reliable results that look anything but rushed, in only 10-minute processing time.
Do you already use Lumi10 in your salon?

New episode is out! ✨

This week, .murseli shares her top tips on choosing the right LumiShine line based on the type of grey identified during consultation, as well as your client’s goals and needs.

Would you choose the same? 👀

Bye-bye grey, hello gorgeous hair in just 10 minutes!
 
It’s all about a process that feels quick, seamless, and professional from start to finish.  This LumiShine transformation proves that even in less time, you never have to compromise on care, quality, or Lumishine signature shine.
 
Celebrate your hair in every shade!
Regrowth Formula:
Lumi10 8N + 22Vol at the back
Lumi10 9N + 22Vol at the front
 

 
Hair: & .murseli
Photography & Videography: &
Styling:
Make-Up:

Our Coffee Date Essentials are here! ☕

Imagine creating shades as warm and inviting as your favorite seasonal drink

Meet the new Mocha and Ash Gold series, inspired by the colors of the season, with brunettes as rich and indulgent as velvet mocha and deep espresso. Design colors that perfectly match the season’s vibe.

So… what’s your order this fall? 🤎

.murseli and know that stunning transformations don’t have to keep clients in the chair for hours. With LumiShine LUMI10, this grey coverage came to life in just 10 minutes, without compromising quality, shine or colour perfection.
 
Every shade retains our signature high standards, delivering stunning results that shine as brightly as YOU! 💫
 
The best transformations aren’t only about the final reveal, they’re about the process, the care, and the confidence built along the way.
 
That’s why we are here to celebrate your shine in every shade with LumiShine!
 
 
 
Photography & Videography: &
Styling:
Make-Up: