The Apothecary
A witchcraft supply store & natural therapies clinic; specialising in massage, readings and healings.
The Apothecary is the collaboration of two sisters, both certified and experienced massage therapists, with a collection of other qualifications in other natural therapies. We, Alyssa and Dawn, are witches, practicing magick for health and wellbeing and sharing our expertise of herbs, oils, crystals and spell crafts. At The Apothecary we offer a range of treatments and services including relaxatio
23/07/2026
✨ Seeking New Homes for Some Pre-Loved Decks ✨
As we prepare for the next chapter of The Apothecary, we're taking the opportunity to thoughtfully curate our collection.
Over the years we've gathered many beautiful tarot and oracle decks for shop samples, workshops, inspiration and personal study.
Some have been deeply loved, some simply opened and looked through, some feel new!
Pop into the store to browse the collection in person, or send us a message to claim a particular deck.
Prices are on the boxes in each picture.
Postage available nationwide.
To anyone who's commented on the Xena warrior princess baskets here's your chance take them yours
https://www.trademe.co.nz/a/marketplace/home-living/home-decor/ornaments-sculptures/other/listing/6047324200
21/07/2026
💗 Friendship Blessing Bundle
Celebrate the friendships that nourish your soul.
Whether you're honouring a lifelong friend, rebuilding a connection, or calling beautiful new friendships into your life, this magical bundle is designed to open the heart and strengthen loving bonds.
Includes:
💕 Friendship Oracle by Helena Elias
🕯️ Pink Friendship Spell Candles
🤍 Pink Calcite Tumbled Stones
"Friendship is one of the greatest forms of magic we can experience."
Available now at The Apothecary while stocks last.
21/07/2026
When new books arrive that I dont even remember ordering...
21/07/2026
We have an abundance of citrus fruits to give away
Help yourself at The Apothecary
09/07/2026
Dawnys pricing new books and cards. Must mean it's new book and card day. Right off to do a happy dance and open my new cards
25/06/2026
Witches, this one's important ⛰️
As pagan practitioners, our craft begins with the land. Every ritual, every herb gathered, every moonrise watched, every ancestor honoured is rooted in our relationship with nature.
Here in Aotearoa, we are incredibly fortunate that around a third of our whenua is protected as conservation land. These forests, mountains, rivers, wetlands and coastlines are more than beautiful places, they are living ecosystems, sacred spaces, and taonga that have been safeguarded for future generations.
These spaces are under threat.
The current coalition government want to make these sacred spaces available for economic opportunities.
Conservation Minister, Tama Potaka, has proposed amendments to our conservation act that completely change the primary aim of the department.
Minister Shane Jones has proudly championed a "drill, baby, drill" approach to New Zealand's natural resources, and yesterday said it was ridiculous that 33% our country is unable to make money because it sits within the conservation estate.
The outcry from New Zealanders has been phenomenal.
Overnight, the Minister of Conservation announced a U-turn, saying he has heard the overwhelming opposition from New Zealanders and will remove the clause allowing the disposal (sale) of conservation land from the Bill.
While that is a welcome step, it does not address the heart of the problem. The Bill still fundamentally rewrites the purpose of conservation by requiring the Department of Conservation to recognise economic opportunities and enable the use and development of conservation land "to the greatest extent practicable." That represents a profound shift away from conservation as the primary purpose of our protected lands and towards economic development.
This opens the door to activities such as mining and other industrial developments.
This wording is careful because the Bill itself does not explicitly say "we want to mine national parks." Rather, it changes the legal framework in a way that makes developments possible.
Tama Potaka says he will change the wording, but I don't believe it changes their intentions.
For those of us whose spirituality is grounded in the natural world, this matters.To honour the Earth is to stand up for it. To work with the elements is to protect them. To walk a pagan path is to recognise our rights and responsibilities as kaitiaki.
While it may be tempting to hex a minister or two, I do only encourage magick for positive creation. Witches have always known that magic works through the mundane as well. A well-written submission, a shared post, and thousands of voices raised together can be some of the most powerful spells we cast.
Democracy only works when we participate.
Please take a few minutes to make a submission on the Conservation Amendment Bill. Even a short submission tells Parliament that New Zealanders care deeply about protecting our conservation estate. You can write a long list of why this land must be treasured, or you can simply say:
"I OPPOSE this bill and recommend it be revoked in its entirety"
🌱 Protect the whenua.
🌿 Protect the future.
Link to the submission process in the comments
New Candles and Things
17/06/2026
Did I mention all the new crystal rings in
17/06/2026
Tasseomancy (tealeaf reading) cups are back in stock. We haven't had these since 2023 and they are still very cool and the same price of $50!!
Click here to claim your Sponsored Listing.
Category
Address
19 Robe Street, Central
New Plymouth
4310
Opening Hours
| Tuesday | 10am - 3pm |
| Wednesday | 10am - 3pm |
| Thursday | 10am - 3pm |
| Friday | 10am - 3pm |
| Saturday | 10am - 3pm |
