Amouage

Decision Hand Cream was created with the pleasure of repeated use in mind.

Its formula combines Jojoba Oil, Sunflower Seed Oil, and Acacia Flower Wax with soothing Chamomile Flower Extract. Luxurious in texture, yet easily absorbed without leaving a greasy residue, it adds a new way of enjoying Decision.

Discover the re-imagined Amouage Luxury Body Line at Amouage Boutiques and Amouage.com.

Photography by Chelsea Claire
Art direction by Maria - Meri

Decision Eau de Parfum opens with the brightness of Bergamot, Pink Pepper, and Cardamom. Next, a blend of Frankincense, Juniper, and Myrrh is felt. Meanwhile, Atlas Cedarwood and warm Vanilla complete the composition inspired by the transformative power of making a decision.

Photography by Chelsea Claire
Art direction by Maria - Meri

At Amouage’s ephemeral boutique in Seongsu, Chief Creative Officer Renaud Salmon welcomed members of the media and content creators for a series of intimate sessions dedicated to the House’s latest creations.

Salmon introduced the Exceptional Extraits, particularly the latest in the collection, Decision 42 and Overture 41, sharing insights into their development, while also presenting Amouage’s re-imagined Luxury Body Line and the thinking behind its four product formats.

The gatherings took place within The Sand That Moves In, an ephemeral space inspired by Abu Fashighah, an Omani village gradually re-emerging from beneath the desert sands.

During his visit to Paris, Amouage Chief Creative Officer Renaud Salmon also hosted an exclusive masterclass for key opinion leaders at Galeries Lafayette, dedicated to the House’s latest Exceptional Extraits, Decision 42 and Overture 41.

At Printemps Paris, Amouage Chief Creative Officer Renaud Salmon welcomed guests for an intimate exploration of the House’s world of High Perfumery.

Throughout the gathering, Salmon shared insights into Amouage’s Omani heritage, its creative philosophy, and the stories behind some of its most iconic creations.

Omani artist Abdulaziz Al-Hosni drew inspiration from the visual aesthetics of Decision 42 and Overture 41 to create two hand-painted artworks, interpreting the Exceptional Extraits through his artistic perspective.

The hand-painted gold accents reference the shimmering details of their sleeves, while the sandblasted surfaces of the custom-made, one-metre-tall flacons provide a textured canvas for his work.

The artworks were created during a live painting session for invited guests at Amouage’s ephemeral space in partnership with Ounass, located at Gate Village 11, DIFC, Dubai.

Photography by

Amouage recently welcomed guests to its ephemeral space at Gate Village 11, DIFC, Dubai, created in partnership with Ounass.

Dedicated to the world of Amouage, the setting particularly highlights the House’s latest Exceptional Extraits, Decision 42 and Overture 41, with design elements inspired by their visual characteristics.

The gathering offered guests an opportunity to discover the creations, alongside a live artistic experience by Omani artist Abdulaziz Al-Hosni, who shared his own interpretation of the creations.

Discover the ephemeral space at Gate Village 11, DIFC, Dubai, until 3 November.

Photography by FLEYSTARS By Anthony Fleyhan

At Amouage’s ephemeral space in DIFC, created in partnership with Ounass, Omani artist Abdulaziz Al-Hosni (Abdulaziz Al-Hosni) brought his creative perspective to Decision 42 and Overture 41 through a live painting session.

A longstanding artistic contributor to Amouage, Al-Hosni explored the visual identities of the House’s latest Exceptional Extraits on custom-made, one-metre-tall flacons, specially sandblasted to create a textured surface for his artwork.

For Overture 41, the piece drew inspiration from the theatricality of opera, with the flacon initially concealed beneath fabric before being revealed like a stage curtain rising. Decision 42, meanwhile, took on shades of grey inspired by the gradient of its original bottle, with hand-painted gold details referencing the artwork on the Exceptional Extraits’ sleeves.

The session offered guests an opportunity to witness another interpretation of the House’s creations, celebrating art in various forms.

Photography by