We deal in all branded perfumes Gents and Ladies. First step of this online store is to never compro So how are fragrances described? Basically nothing.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
So what is the purpose of the descriptions on perfume products and why is the art of creating fancy product descriptions developing so significantly in this sector? When we talk and cannot find the right words to describe some phenomenon, we have two solutions to the problem. The first complement to our statement is body language and the second one is using completely different words to define the topic a little more broadly. The perfume has notes of citrus, Buddha wood, amber and sandalwood. What does the client learn from this description? Most consumers associate a fragrance based on a maximum of two ingredients… And yet, by mastering the art of using words, one can present such a product in the loveliest way: “Alien by Mugler was launched at the beginning of 2018. The unique pink bottle, whose colour reminds you of the sky at dawn, hides a fragrance composed with a vision of light at the heart of a desert – strong and beautiful. Just like it makes everything possible: loving, dreaming, being yourself.”
While designing perfumes, it is important to remember that a target group of customers with their qualities and the qualities which they would like to be associated with are two different things. So the descriptions should be constructed in a way that does not present their consumers exactly as they are but as they would like to and can be. The “boring accountant”, who is often used as an example, may feel the need to identify with qualities related to his dreams about being a traveller or with his “after hours” passion. “Abercrombie & Fitch First Instinct Blue Eau de Toilette is a bold and unique fragrance for men who follow their instinct and brave every adventure.” Paco Rabanne Olympea Aqua Legere, in turn, is “a manifestation of optimism and absolute happiness” which does not necessarily have to be associated with a specific personality type, rather it gives the consumer the opportunity to use the fragrance which can help make their image more positive. Obviously the same rules apply to women’s fragrances. In consideration of the current needs of women who want to be both feminine in a traditional sense and independent as modern successful women, the brands create descriptions like the following one of Calvin Klein Women: “This fragrance is a celebration of femininity in all its aspects. It gives every woman strength and determination to fulfil her dreams and never forget about her real personality.”
