Cera di Cupra Sweden

on, Nicola, who obtained a Degree in Pharmacy at the Papal University, his wife Filomena Compieta Fares and their son Clemente.
1900 Clemente Ciccarelli after obtaining a degree in pharmaceutical chemistry with full marks, he became a Savoy Cavalry official in the Royal Army.
1905 Clemente abandons the Army as he was determined to transform the family pharmacy into an authentic craftsman laboratory. Fond clients pleasantly define his products as the "Capitan's recipes" and this is where the name Pasta del Capitano takes its origins from, indicating the paste toothpaste that was launched on the Italian market at the beginning of the 20th century, and that rapidly replaced the use of powder toothpastes. Pasta del Capitano remains today one of the most popular Italian brands.
1911 Dr. Clemente does not stop here and also launches the first Callifugo Pomata (Corn Remover Ointment) on the Italian market in an original metal pot, which today is replaced by a more modern container that always shows the signature of its creator inside with the respective date of invention.
1957 Clemente's son, Nico (that's how everyone called him by then), who had a degree in pharmacy from the University of Pavia, inherited the company from his dad and in 1957 launched the only product of its kind on the Italian market: a face beauty cream with virgin beeswax employed in cosmetics as a luxury since the Egyptian times. He names this cream Cera di Cupra in order to highlight the use of this ingredient but also the family's origins.
1963 Amongst Dr. Nico's greatest strengths is the understanding of the importance of communication which according to him "has to be simple, comprehensible and should not feature too many superlatives. On top of product knowledge, people love to know the person who manufactured it". For this reason, he had an original intuition and in 1963 he decided to personally promote his own product on television. This is the first time that an entrepreneur witnesses for himself, but for him this simply meant a pharmacist who was given the opportunity to communicate with a larger public. Today advertising historians still remember the way he loved to end his TV statements as "let's not go over the top, Ciccarelli's lines include good products, actually excellent products, but they are not miraculous!"
1977 Always being at the service of the consumer is the mission imposed by Dr. Nico, which was also continued by his successor, Dr. Marco Pasetti, the son of Nico's sister Maria who obtained a degree in Pharmacy at the University of Pavia in 1962. He became the Managing Director of the company in 1977 and decided to accept the challenge set by multinational giants with the same ethical attitude of his predecessors.
1998 It was in fact from a multinational that the Mantovani line was acquired, another traditional Italian brand which was present on the market at the start of the century. Today Farmaceutici dott. Ciccarelli continues to update and to introduce on the market new products, not only expanding the range of existing products but also creating new ones. During the first years of the new millennium was created the brand L'Officinale del Dottor Ciccarelli which originated from the idea of grouping several lines of products featuring innovative ingredients capable of combining Science and Nature with the same wisdom and ability employed by ancient "apothecaries" when treating with Officinal Herbs and Plants. Our company today is a modern corporation with technologically advanced production facilities, highly specialised people and with always the same mission: respect for the consumer and his or her needs by linking the pharmaceutical tradition with research innovations in order to always create natural products of high and unquestionable quality. This is what brought success to our company for almost two hundred years and we are confident that this will still make us successful for many years to come!