Essence Of Natural Beauty
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We offer a variety of wigs, crochet hair, extensions, shampoos, conditioners, hair tools, & more. We also have hair braiding her services. Love Your Roots.
Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful. We proudly offer the largest selection of wigs, braids, and extensions in Ames, along with a wide range of high-quality beauty essentials — from shampoos and conditioners to hair tools, mak
✨ When Father Time Is Taking Too Long... Let Us Give You the Length You Deserve! ✨
Why wait years for your hair to grow when you can achieve the look you've been dreaming of today? 😍
This flawless sew-in by Ruth is so natural-looking, it appears as if it's growing right from your scalp! 💁🏾♀️✨ Whether you're looking for extra length, volume, or a confidence boost, this install gives you the freedom to make it your own.
✨ Why you'll love it:
✔️ Undetectable, natural-looking install
✔️ Looks like it's growing from your scalp
✔️ Lightweight and comfortable
✔️ Wear it straight, curled, or styled however you like
✔️ The perfect foundation for your signature look
Don't wait on Father Time—create the length, fullness, and confidence you deserve today!
📍 Essence of Natural Beauty
North Grand Mall • Suite #1295
Ames, IA
📅 Book your appointment today:
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
💕 Sew-In by Ruth
🎵 TikTok: -Braids-Empire
07/21/2026
Janet Collection Human Hair Weave Weft Wvg 27Pcs
100% Human Hair
Tangle Free
Free Top Closure
Free Stocking Cap
Free Shower Cap
📍 The Essence of Natural Beauty
North Grand Mall
2801 Grand Ave. , Suite #1295
Ames, IA 50010
🏈🔥 Game-Ready Hair Starts Here! 🔥🏈
These Staggered Pop Smoke Cornrows by Ruth are the perfect style for athletes who want to stay looking fresh on and off the field.
✔️ Low maintenance
✔️ Great for football practice and game day
✔️ Helps keep your hair secure and out of your face
✔️ Clean, stylish, and built to last
Whether you're gearing up for football season or just want a sharp new look, Ruth has you covered!
📍 The Essence of Natural Beauty
North Grand Mall
2801 Grand Ave., Suite #1295
Ames, IA 50010
📅 Book your appointment today:
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
🎥 Braids by Ruth
📲 Follow her on TikTok:
💬 Ready to hit the field in style? Schedule your appointment today!
07/21/2026
✈️❤️ Your Hair Doesn't Take a Vacation... So Why Should Your Hair Dryer? ❤️✈️
Whether you're headed on vacation, packing for college, going to the gym, or simply need a compact dryer for everyday use, the FHI Heat Platform Mini Turbo Tourmaline Ceramic Hair Dryer has you covered!
💨 Small in Size. BIG on Performance!
✨ Features You'll Love:
❤️ Ultra-lightweight & travel-friendly
❤️ Foldable handle for easy storage
❤️ Dual Voltage (125V/250V) – Perfect for international travel
❤️ Tourmaline Ceramic Technology
❤️ Helps reduce frizz & static
❤️ Locks in moisture for healthier-looking hair
❤️ Dries hair up to 50% faster
❤️ Includes:
✔️ Concentrator Nozzle
✔️ Diffuser
✔️ Stylish Travel Case
Whether you're rocking your natural curls, a silk press, a wig install, or protective styles, this dryer is designed to help you achieve beautiful results wherever life takes you.
🎒 Toss it in your suitcase, gym bag, or carry-on and be ready to style anytime, anywhere!
📍 Available now at:
Essence of Natural Beauty Supply Store
North Grand Mall
2801 Grand Ave. Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://www.theessenceofnaturalbeauty.com
✨ Travel smart. Dry faster. Style beautifully.
07/21/2026
✨ Sleek Edges. All-Day Hold. Zero Flakes! ✨
Say goodbye to flyaways and hello to smooth, flawless edges with Magic Collection EDGEffect Professional Edge Control Gel! 💖
Whether you're rocking braids, a ponytail, a wig install, or your natural curls, EDGEffect gives you the strong hold you need without the sticky residue or white flakes.
💎 Why You'll Love It:
✔️ Strong, long-lasting hold
✔️ Smooth, sleek finish
✔️ No flaking or buildup
✔️ Fast-drying formula
✔️ Perfect for edges, baby hairs & fine hairlines
🎨 Available in 3 Amazing Formulas:
💗 Level 5 Pink – Infused with Argan Oil, Olive Oil & Black Castor Oil
🍑 Level 5 Peach – Infused with Keratin Oil, Tea Tree Oil & Jojoba Oil
🤍 Level 5 White – Infused with Coconut Oil, Vitamin E & Hibiscus
Find the formula that's perfect for your hair and keep your edges looking fresh from morning to night! ✨
📍 Available now at:
Essence of Natural Beauty Supply Store
North Grand Mall
2801 Grand Ave. Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 www.theessenceofnaturalbeauty.com
Have you tried EDGEffect yet? Tell us which formula is your favorite! 👇💕
💙✨ Turn Heads with Every Step! ✨💙
These gorgeous PSBLUE X-Pression Knotles braids by Liz are the perfect blend of bold, beautiful, and confidence! Whether you're looking to add a pop of color or express your unique style, we've got you covered.
Life's too short for boring hair—let your personality shine! 💙🔥
📍 The Essence of Natural Beauty
North Grand Mall
2801 Grand Ave., Suite #1295
Ames, IA 50010
📅 Ready for your next look? Book your appointment today:
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
Come experience quality braiding, exceptional service, and styles designed just for you. We can't wait to see you in our chair!
💙 Braids by Liz 💙
07/21/2026
🌴☀️ SUMMER KIDS TROPICANA! ☀️🌴
Let your little one shine all summer long with a fun, vibrant braided style by Maria! 💜✨
From pool days to family vacations and everything in between, these beautiful braids are designed to last while keeping your child's hair stylish, neat, and easy to manage.
🌺 Kid-friendly styles
🌺 Comfortable for everyday wear
🌺 Long-lasting protective braids
🌺 Bright, bold colors for a summer full of confidence and fun!
📅 Summer appointments are filling up quickly, so don't wait!
💜 Braided by Maria
📍 Essence of Natural Beauty Supply Store
North Grand Mall – Ames, IA
📲 Book your appointment today:
🔗 https://www.theessenceofnaturalbeauty.com/contact-us
📸 Braider: Maria
📷 Instagram: .chi
✨ Small Knotless Boho Braids – Perfect for Any Occasion! ✨
Looking for a style that's effortlessly beautiful? Small Knotless Boho Braids give you the perfect blend of elegance, volume, and carefree curls. Whether you're heading to brunch, the office, on vacation, or celebrating a special occasion, this look is guaranteed to turn heads.
🤍 Lightweight & comfortable
✨ Natural-looking finish
🌿 Soft, flowing boho curls
💛 Protective styling that's gentle on your natural hair
💫 Versatile enough to wear up or down
Because every occasion deserves a hairstyle that makes you feel confident.
✨ Beautifully braided by Ruth
📅 Book your appointment today:
https://www.theessenceofnaturalbeauty.com/contact-us
📍 Essence of Natural Beauty Supply Store
North Grand Mall
2801 Grand Ave. Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🎵 Follow Ruth on TikTok: -Braids-Empire
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Contact the business
Address
2801 Grand Avenue, Suite 1295
Ames, IA
50010
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 7pm |
| Sunday | 12pm - 5pm |