The beauty way

Partnerships are at their best when they create something meaningful.

Our collaboration with Verbena Spa inside AustinProper Hotel brought together a shared commitment to thoughtful, elevated wellness, resulting in an experience that reflects the values of both brands.

We're grateful to Skin Inc. for highlighting this collaboration and the vision behind it.

Read the feature here: https://www.skininc.com/business/industry-news/news/22969707/the-beauty-way-debuts-inside-austin-propers-verbena-spa

"I don't want you to zone out. I want you to tune in. You're letting go of the outside noise, but you're not checking out. You're checking in." - Jyoti Lohman

That idea has always been central to The Beauty Way.

The Beauty Way takes its name from a Native American prayer about walking in beauty—living in connection with nature, in harmony, in balance, and with yourself. That philosophy informs every product we create and every treatment experience we design.

We're honored to be featured in @‌TRIBEZA's story on The Beauty Way Ritual Massage at @‌Verbena Spa at @‌AustinProper, highlighting how intentional products and thoughtful treatment design can create a more meaningful wellness experience.

As we continue to partner with luxury spas and hospitality brands, our focus remains the same: creating rituals that invite people to slow down, be present, and reconnect with themselves.

Read the full feature here: https://tribeza.com/wellness/the-beauty-way-austin-proper-signature-spa-treatment/

Every ritual begins with intention.

Our Nourish Body Oil is an exquisite blend of vitamin-rich oils that absorbs beautifully into the skin, delivering lasting hydration and a natural, healthy glow.

Powered by borage seed and meadowfoam, it helps support cell renewal and collagen production while leaving skin feeling softer, smoother, and deeply nourished.

Featured as part of The Beauty Way Ritual Massage at Verbena Spa inside Austin Proper Hotel, Nourish Body Oil is designed to transform an everyday routine into a moment of restoration.

Because caring for your skin should feel just as meaningful as the results it leaves behind.

When a vision rooted in intentional self-care begins reaching new audiences, it's a milestone worth celebrating.

We're honored to be featured by Austin Woman Magazine as they highlight our partnership with Verbena Spa inside Austin Proper Hotel and the debut of The Beauty Way Ritual Massage.

This collaboration represents so much more than a new treatment. It's the realization of founder Jyoti Lohman's vision to create meaningful wellness rituals that help people slow down, reconnect, and restore.

A heartfelt thank you to everyone who has supported us on this journey. We're excited for what's ahead and grateful to see this story shared with the Austin community.

Read the full feature here:

https://atxwoman.com/2026/06/30/the-beauty-way-debuts-inside-austin-propers-verbena-spa-creating-a-full-body-sensorial-experience-for-guests/

Hydration is more than a step in your routine, it's an act of restoration.

Our Hydrate Body Crème was thoughtfully formulated to replenish moisture while helping improve the appearance of skin tone and texture.

Powered by niacinamide and sea moss to deeply nourish, vitamin C to brighten, and plum oil to deliver lasting hydration, it leaves skin feeling soft, smooth, and beautifully radiant.

Featured as part of The Beauty Way Ritual Massage at Verbena Spa inside Austin Proper Hotel, Hydrate Body Crème is designed to transform everyday skincare into a moment of intentional self-care.

Because the most meaningful rituals don't just care for your skin, they help you reconnect with yourself.

Discover Hydrate Body Crème and explore the full collection: https://www.thebeautywayco.com/collections/shop-all

Today marks an exciting milestone for The Beauty Way.

We're honored to announce our partnership with Verbena Spa inside Austin Proper Hotel, part of Proper Hospitality where our philosophy of intentional self-care comes to life through an exclusive new wellness experience.

Introducing The Beauty Way Ritual Massage, an exclusive 75-minute treatment available only at Verbena Spa. Combining therapeutic massage, sound healing, breathwork, and The Beauty Way's signature body care collection, this experience was thoughtfully designed to help guests slow down, reconnect, and restore.

From the very beginning, founder Jyoti Lohman's vision has been to create products that become part of meaningful rituals, not just routines. Seeing that vision come to life within one of Austin's premier luxury wellness destinations is an incredible milestone for our team.

We're grateful to the exceptional team at Verbena Spa for bringing this vision to life, and we look forward to welcoming guests to experience The Beauty Way Ritual Massage.

Want the full story behind this exciting partnership? Read it here: https://lnkd.in/g_Rvdjwg

Today’s mantra:
I create beauty and abundance in my life.

A reminder that the thoughts you repeat each day shape the life you experience.

That’s why every product from the beauty way carries a mantra. To turn everyday body care into a moment of intention for body + soul.