Julie Pankey, Spa Coach and Consultant

Julie and MaryAnn discuss Valentine’s Day strategies for spas—what to keep, what to skip, and how to create authentic experiences that drive return business.
They cover gift‑card tips, team buy‑in, duo (not "couples") services, Galentine’s ideas, and simple value‑adds that feel caring instead of gimmicky.

What’s your why?

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"When we started the Spa Hive Podcast, we thought we were just hitting “record” on great spa conversations… but we’ve learned a lot about each other along the way.

If you work with a business bestie, tag them below and share one thing you’ve learned about them since working together."

"Ever feel like EVERYTHING in your spa needs to change right NOW?

Friendly reminder: you don’t have to treat every problem like a fire alarm. �Sometimes we confuse urgency with importance.

Before you blow everything up, ask yourself:�✨ What actually needs to change first?�✨ What small shift would make other changes easier?�✨ Where can I create change that doesn’t feel painful for me or my team?

You don’t need to rush change—you need to get clear.

What’s ONE change you’re focusing on this quarter in your spa or business?"

Spa friends — if you’re done guessing and ready for real structure, this is for you ✨
I just released my newest exclusive spa course designed to help you lead with clarity, not chaos.

Simple. Practical. Actually doable.

👇 Comment COURSE and we’ll send you the link.

Because hustle isn’t the plan — sustainable success is 💛 ゚viralシ

What makes me tick? Our latest podcast episode we are talking about setting yourself up for success! And SMART goal setting.

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What was your first job in the industry?

At the end of January, Julie and MaryAnn check in on the reality of goals versus expectations and why so many resolutions lose momentum. They break down SMART goal setting, the power of identity-based growth, and why redefining success can feel more supportive than starting over. This episode is a reminder that adjusting your goals isn’t failure — it’s alignment, awareness, and forward progress.

Download our S.M.A.R.T Goal Workbook- https://drive.google.com/file/d/1NL3152y0169uCsrz_qKCImdzsfQMYdwu/view?usp=sharing


READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff.
Our Spa Hive Favorites Shopping List
Julie's 2025 Book List
MaryAnn's 2025 Book List

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey

Not every decision needs an answer right now.

Ask yourself:�
✨ What decisions can actually wait?�
✨ What choice would be clearer with a little more information… or a little more distance?

You’re not “doing nothing” when you pause.�You’re not lazy.�You’re preserving your leadership bandwidth for when the action really counts.