Keseana

Today’s the day. 🧪

Join us at 5:30 PM EST as we break down product development vs. cosmetic formulation and what beauty founders should know before building their product line.

See you LIVE.

🚨 Reminder for Beauty Founders 🚨

If you’re thinking about launching a beauty brand, this is a conversation you don’t want to miss.

Join Keseana Cosmetic Labs LIVE as we break down the real difference between product development and cosmetic formulation — two things many founders confuse when starting their product journey.

Featuring:
Milan Scott — Cosmetic Chemist & Product Developer
Elise Burnett Boyd — Product Developer & Licensed Cosmetologist

📅 March 15, 2026
⏰ 5:30 PM EST
📍 Live on Instagram

We’ll be discussing:
• What product development actually means in the beauty industry
• How formulation fits into the process
• What founders should understand before investing in their product line

If you’re serious about building a beauty brand, make sure you’re in the room for this conversation.

Save this post and set your reminder!

Thinking about starting a beauty brand?

But still not sure where product development ends and formulation begins? 👀

Let’s clear it up.

Too many founders start investing in ingredients, packaging, and manufacturers before understanding the science and strategy behind building a real product line. That’s where costly mistakes happen!

Join us LIVE as we break down what founders actually need to know before developing their products.

Featuring:
Milan Scott — Cosmetic Chemist & Product Developer
Elise Burnett Boyd — Product Developer & Licensed Cosmetologist

📅 March 15, 2026
⏰ 5:30 PM EST
📍 Live on Instagram

In this conversation we’ll cover:
• The difference between product development and formulation
• Why guessing can cost you thousands in R&D
• The questions every beauty founder should ask before investing in their line

If you’re serious about building a beauty brand, you’ll want to be in this room.

Save the date and join us LIVE!

Our Keseana Christmas tree is still up.. it’s a Valentine’s Day tree at this point 🤣

It’s not spam. It’s a sign.

If creating a custom, FDA approved, retail ready line is on your vision board for 2026-27, start here! Our latest hire is a coordinator ready to guide you through your custom product development journey. 🥼 👄

Beauty, chemistry, and design. Each one of our team members brings something unique to the table, and together we’re turning passion into product, science into innovation sensations, designs into desire. 💎

Schedule a meeting with our team today at Keseana.com

Chafing discomfort? We don’t know her😏💪🏾 Congratulations to for the launch of their Unscented Anti-Chafing Stick😍 designed specifically for your active lifestyle. Grab yours today from www.PerfectStrideProducts.com!

Manufactured with Keseana Cosmetic Labs. 🤍

Every hair type is unique, requiring tailored care😍

Behind every successful hair care product lies countless hours of research, experimentation, and testing. From initial concept to final formulation, our team is dedicated to creating products that deliver visible results and exceed your expectations!✨❤️

We’ve been working on something really special for and we are almost ready to announce it to the world!💚 what do you think is coming? 🥰👩🏽‍🔬

Cosmetic chemists have a very unique role in product development. We have to find the intersection between product functionality and positive consumer perception. While developing a formula with efficacy is fundamental, the true artistry lies in formulating an elegant composition that guarantees a noteworthy consumer experience. Not only do we have to ask if this product works, but we also have to consider… do consumers enjoy using this product? Will they want to pick it up again? What are consumers likely thinking during the application?

Did you know that the FDA recognizes sexual lubricant as a Class II Medical Device? These products are considered be moderate to high risk because they come in contact with consumers either topically, internally, or orally. Make sure that before marketing a personal lubricant you submit a 510(k) to the FDA and any other premarket applications.

What makes a product foam? 🧼

The answer: Surfactants! Foam occurs when surfactants reduce the surface tension of water and packets of air gets trapped in the water.

P.S. Did you know that the amount of foam doesn’t determine how well your product will clean? It’s really more about consumer perception, which is still pretty important!