Harvest Growth
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We create household names. Is yours next? At Harvest Growth, we've taken some of the most successful products to market. Digital marketing and social media?
Think of us as your new product launch one-stop-shop. We always begin with market research on your product/service. We will determine your target customer demographic and develop performance projections. Consumer market research is employed in every new project as a core element of our creative development to help focus on the features, benefits, and communications strategies that will maximize yo
Not every “healthy” product is actually healthy. Jeff Mroz shares why Pioneer Pastures is focused on real nutrition, clean ingredients, and dairy the way nature intended.
Watch the full interview: https://youtu.be/BJpnq10hVvk
What’s harder: playing in the NFL or building a national food brand? Jeff Mroz has done both — and his answer says a lot about how difficult dairy really is.
Watch the full interview: https://youtu.be/BJpnq10hVvk
How do you get Target to take a chance on a brand-new dairy concept? For Pioneer Pastures, it started with being truly different.
Watch the full interview: https://youtu.be/BJpnq10hVvk
07/13/2026
Product videos should do more than look polished. The best creative explains the problem, proves the value, and gives customers a reason to act. That’s where direct response strategy makes the difference.
If Allie Egan had to start over with zero customers, her first move would be the same: build credibility first. Here’s why Veracity started with science and expert support before scaling.
Watch the full episode here: https://youtu.be/dl763WUDF1c
Infomercials still work. (Video Breakdown)
They just don’t always look like the infomercials people remember.
In this video breakdown, I’m looking at a national TV spot from Rapid Radios that uses a very old-school direct response principle in a much more modern way:
Tell the full story.
Short 15-second social ads absolutely have their place. They can grab attention, test hooks, and drive quick interest.
But a full-story video can do something different.
It can move a cold audience from:
“What is this?”
to
“Why does this matter?”
to
“I might actually need this.”
That is exactly what this spot does well.
It starts with a pattern interrupt.
It quickly explains the product promise.
It uses bold graphics to make the message easy to understand.
It gives the viewer clear reasons to believe.
And then it closes with a direct offer and call to action.
The graphics are a big part of why it works. They are not just decoration. They keep your attention, simplify the message, and make the product claim easier to process.
That is what strong video marketing should do.
Not just entertain.
Not just explain.
It should hold attention long enough to tell the full sales story.
Audio might be one of the most underrated marketing channels right now. Allie Egan explains why it’s helping Veracity tell a bigger story and connect with customers.
Watch the full episode here: https://youtu.be/dl763WUDF1c
Sometimes, building something big requires more than bootstrapping. Allie Egan shares why venture capital helped her bring Veracity’s vision to life.
Watch the full episode here: https://youtu.be/dl763WUDF1c
A great product matters, but strong financial discipline keeps the business alive. Jim Pathman shares why hiring a smart bookkeeper early helped his team understand the numbers and build a company that lasted more than 20 years.
Watch the full interview here: https://youtu.be/SPTpPe-nMpU
07/02/2026
Great products still need the right launch strategy. Harvest Growth helps product brands connect market research, creative production, video, media, websites, Amazon, and optimization into one campaign built to drive response.
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Address
6950 S. Tucson Way, Ste A
Castle Rock, CO
80112
