I am gorgeous - hair care

hair and their souls.

“Repeating the words ‘I am’ is a small, sacred promise to oneself to feel gorgeous inside and out—and to radiate that confidence with power and grace.” —George Gonzalez

OUR MISSION
I am gorgeous® founder George Gonzalez witnessed first-hand how domestic violence threatened to take his mother Kay’s power away...and how her strength overcame. “It hurt me as a child that I couldn’t help my mom. Now, I’m able to channel my love for her and my passion for empowering others into a line of hair care products that have a positive impact on how we look and feel, building confidence and self-esteem. I want to put that power of gorgeous in the hands of all women while also giving back to the organizations helping survivors.” 10% of all I am gorgeous® net profits go directly to organizations that support survivors of domestic and intimate partner violence.