Sara El-Toumi with Salon Nefisa

If you see a large (yes this one is BIG 😂) balloon in our salon this means a new associate is on the floor OR someone’s gotten a promotion 🤩. We welcome Lyndsey and look forward to helping her grow. Working with Rylee . Come visit us and see all the good stuff happening. Very happy for this young talent duo .

The Beaches of Toronto! Beautiful day, beautiful people.

Owning this salon… I love this company. It hasn’t been easy but then where would all those growth opportunities come from?

What I won’t apologize for:
Always wanting / expecting a high standard.
Asking people to give and receive feedback - wanting the truth- to be able to better function within an ecosystem that relies on the strength of a team.
Expecting education to be a priority and showing up for it
Showing up to serve our guests is THE best way possible
Doing hard things


Tell me here what you value in your salon profession?

It’s been a week- lots of exciting changes in this salon company! Just picked up the always needed things - was asked “how are things going at Nefisa ?”
I didn’t have to give the long answer- the short answer is “Awesome” 👌🏻🙌🏻
The short answer is always the best. The long answer shows up in all the things happening behind the scenes . 🙏

So happy to have hosted with Lisa Harrison a bridal shower for our beautiful friend Victoria- she’s beautiful inside and out and clearly in love ! Thanks

Good bye Hanna - 4 weeks of clearing out an apartment for a final semi permanent move to Toronto. During that time we laughed and cried but we got it done! We miss you already boo.

I do enjoy cooking- and some things are just special. I’ve been meaning to bring this dish to the team at work so now the day has finally come! Cook what you love and share with others.

Some people just light up your day. You can pick up where you left off. Laughter comes easily. This person was that for me today . you are a bright light.

Some people just light up your life. Michelle is one of those people.

Morning meeting with Sam. He’s been such a great help and support ! We are working on an exciting project 🙌🏻