Makeup By Sarah Fendrich
Bay Area makeup artist & founder of cruelty-free cosmetics. 20+ years of experience, trained at Bobbi Brown & Christian Dior.
Lipstick line, makeup lessons, events, weddings & photo shoots. ๐ Best Health & Wellness Beauty โ Danville, CA 94506
๐ The 4-step lip routine that actually lasts โ prime, line, color, gloss.
Most people skip step 1 (lip primer) and step 2 (filling the whole lip with liner) and wonder why their lipstick fades by lunch.
Which step are you missing? ๐
๐ฅ Watch the full tutorial on YouTube: https://youtube.com/watch?v=VUMqNObISOY
๐ Read the full breakdown on the blog: https://sarahfendrich.com/blogs/beauty-tips/how-to-apply-lip-liner-and-lipstick
๐๏ธ Shop Prime Time Eye and Lip Primer: https://sarahfendrich.com/products/prime-time-eye-and-lip-primer
๐๏ธ Shop Kohl Lip Pencil: https://sarahfendrich.com/products/kohl-lip-pencil-by-sarah-fendrich
๐๏ธ Shop Lipstick Luxury: https://sarahfendrich.com/products/lipstick-luxury
๐๏ธ Shop Lipgloss: https://sarahfendrich.com/products/lipgloss-glossware
07/13/2026
๐ Everything you need for lipstick that actually lasts โ all in one place.
If you caught the reel this week, this is the full lineup: Prime Time Eye and Lip Primer, Kohl Lip Pencil, Lipstick Luxury, and Lipgloss โ the exact 4 steps for color that holds 4-5 hours instead of fading by lunch.
๐ฅ Watch the full step-by-step tutorial on YouTube: https://youtube.com/watch?v=VUMqNObISOY
๐ Read the full breakdown on the blog: https://sarahfendrich.com/blogs/beauty-tips/how-to-apply-lip-liner-and-lipstick
Which one are you missing from your routine โ primer, liner, or gloss?
๐๏ธ Shop the lineup:
Prime Time Eye and Lip Primer: https://sarahfendrich.com/products/prime-time-eye-and-lip-primer
Kohl Lip Pencil: https://sarahfendrich.com/products/kohl-lip-pencil-by-sarah-fendrich
Lipstick Luxury: https://sarahfendrich.com/products/lipstick-luxury
Lipgloss: https://sarahfendrich.com/products/lipgloss-glossware
Follow this page for more tutorials, tips, and behind-the-scenes ๐
07/12/2026
Your lipstick isn't fading because of the lipstick.
It's the order things go on โ and there's one step almost everyone skips before liner even touches their lips. Get the full method (a single application that holds 4-5 hours) in the new tutorial:
๐บ Watch: https://youtu.be/VUMqNObISOY
๐ Full breakdown + products: https://sarahfendrich.com/blogs/beauty-tips/how-to-apply-lip-liner-and-lipstick
Blue-based red or your usual go-to shade โ which one are you trying next? ๐
How to Apply Lip Liner & Lipstick So It Lasts | Step-by-Step Tutorial In this tutorial I walk you through my exact method for lip liner a...
Been playing with AI to bring my Lipstick & Lip Gloss to life for summer ๐
This whole scene is generated, not filmed โ a little experiment I wanted to try.
"Russian" red lipstick or "Pink Rocks Remix" shimmer โ which one are you reaching for this summer? ๐
Shop the lipstick in the shade "Russian": https://sarahfendrich.com/products/lipstick-luxury and the gloss in the shade "Pink Rocks Remix": https://sarahfendrich.com/products/lipgloss-glossware
When there's no vanity in sight... but there IS a John Deere. ๐โจ
Powdering up at my uncle's place in Vancouver, WA โ turns out good natural light beats a fancy mirror every time. Wearing my Dual Powder for that soft, blurred, all-day finish, even on tractor touch-up duty. ๐
Where's the most random place you've ever done your makeup? Tell me below! ๐
๐๏ธ Shop Dual Powder: https://sarahfendrich.com/products/dual-powder-foundation-full-coverage
Even World Cup goalkeepers can't resist great skincare. โฝ๐งด Introducing our Chamomile Facial Wash โ a gentle, botanical gel cleanser formulated with chamomile, elderflower, and white willow bark. Suitable for all skin types, vegan, and cruelty-free. Because the real win is glowing skin. ๐ผ
โฝ Comment your team's flag below โ let's see who's got the most game-day glow!
๐ Shop here: https://www.sarahfendrich.com/products/chamomile-facial-wash-by-sarah-fendrich
Your skin, defended by nature. โจ
Introducing BB Cream Tinted Moisturizer by Sarah Fendrich โ lightweight, buildable coverage powered by nature's most potent ingredients. Chamomile to calm. Cucumber to refresh. Aloe Vera to soothe. Ginseng to defend.
One product. Flawless skin. All day.
๐ Shop now: https://sarahfendrich.com/products/bb-cream-age-defense-anti-age-tinted-moisturizer
The secret to a foolproof eyeliner look is all in the technique โจ
I just posted a new tutorial breaking down exactly how to apply eyeliner for a clean, precise line โ a technique that works on every eye shape and skill level. Whether you're a beginner or just want to sharpen your skills, this one's for you!
๐ฅ Watch the full step-by-step tutorial here:
https://sarahfendrich.com/blogs/beauty-tips/how-to-apply-eyeliner-like-a-pro
๐๏ธ Shop the products I used at SarahFendrich.com
My clients this week โจ Every face is different โ every look is custom.
Whether you need a natural glow or full glam, I create makeup that fits YOU.
๐
Book your appointment: https://calendly.com/sarah-makeup
๐๏ธ Shop my products at SarahFendrich.com
06/26/2026
New tutorial is live! ๐๏ธ How to apply eyeliner without the wobble โ gel vs. kohl, where to start, and the exact technique I teach every private client.
Watch here ๐
Eyeliner tutorial โจ In this tutorial I walk you through how to apply eyeliner like a ...
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Danville, CA
94506
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
