Makeup By Sarah Fendrich

Makeup By Sarah Fendrich

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Bay Area makeup artist & founder of cruelty-free cosmetics. 20+ years of experience, trained at Bobbi Brown & Christian Dior.

Lipstick line, makeup lessons, events, weddings & photo shoots. ๐Ÿ† Best Health & Wellness Beauty โ€” Danville, CA 94506

07/14/2026

๐Ÿ’„ The 4-step lip routine that actually lasts โ€” prime, line, color, gloss.

Most people skip step 1 (lip primer) and step 2 (filling the whole lip with liner) and wonder why their lipstick fades by lunch.

Which step are you missing? ๐Ÿ‘‡

๐ŸŽฅ Watch the full tutorial on YouTube: https://youtube.com/watch?v=VUMqNObISOY
๐Ÿ“– Read the full breakdown on the blog: https://sarahfendrich.com/blogs/beauty-tips/how-to-apply-lip-liner-and-lipstick
๐Ÿ›๏ธ Shop Prime Time Eye and Lip Primer: https://sarahfendrich.com/products/prime-time-eye-and-lip-primer
๐Ÿ›๏ธ Shop Kohl Lip Pencil: https://sarahfendrich.com/products/kohl-lip-pencil-by-sarah-fendrich
๐Ÿ›๏ธ Shop Lipstick Luxury: https://sarahfendrich.com/products/lipstick-luxury
๐Ÿ›๏ธ Shop Lipgloss: https://sarahfendrich.com/products/lipgloss-glossware

07/13/2026

๐Ÿ’„ Everything you need for lipstick that actually lasts โ€” all in one place.
If you caught the reel this week, this is the full lineup: Prime Time Eye and Lip Primer, Kohl Lip Pencil, Lipstick Luxury, and Lipgloss โ€” the exact 4 steps for color that holds 4-5 hours instead of fading by lunch.

๐ŸŽฅ Watch the full step-by-step tutorial on YouTube: https://youtube.com/watch?v=VUMqNObISOY
๐Ÿ“– Read the full breakdown on the blog: https://sarahfendrich.com/blogs/beauty-tips/how-to-apply-lip-liner-and-lipstick

Which one are you missing from your routine โ€” primer, liner, or gloss?

๐Ÿ›๏ธ Shop the lineup:
Prime Time Eye and Lip Primer: https://sarahfendrich.com/products/prime-time-eye-and-lip-primer
Kohl Lip Pencil: https://sarahfendrich.com/products/kohl-lip-pencil-by-sarah-fendrich
Lipstick Luxury: https://sarahfendrich.com/products/lipstick-luxury
Lipgloss: https://sarahfendrich.com/products/lipgloss-glossware
Follow this page for more tutorials, tips, and behind-the-scenes ๐Ÿ’•

How to Apply Lip Liner & Lipstick So It Lasts | Step-by-Step Tutorial 07/12/2026

Your lipstick isn't fading because of the lipstick.

It's the order things go on โ€” and there's one step almost everyone skips before liner even touches their lips. Get the full method (a single application that holds 4-5 hours) in the new tutorial:

๐Ÿ“บ Watch: https://youtu.be/VUMqNObISOY
๐Ÿ“– Full breakdown + products: https://sarahfendrich.com/blogs/beauty-tips/how-to-apply-lip-liner-and-lipstick

Blue-based red or your usual go-to shade โ€” which one are you trying next? ๐Ÿ’„

How to Apply Lip Liner & Lipstick So It Lasts | Step-by-Step Tutorial In this tutorial I walk you through my exact method for lip liner a...

07/11/2026

Been playing with AI to bring my Lipstick & Lip Gloss to life for summer ๐ŸŒ… This whole scene is generated, not filmed โ€” a little experiment I wanted to try.

"Russian" red lipstick or "Pink Rocks Remix" shimmer โ€” which one are you reaching for this summer? ๐Ÿ‘‡

Shop the lipstick in the shade "Russian": https://sarahfendrich.com/products/lipstick-luxury and the gloss in the shade "Pink Rocks Remix": https://sarahfendrich.com/products/lipgloss-glossware

07/05/2026

When there's no vanity in sight... but there IS a John Deere. ๐Ÿšœโœจ
Powdering up at my uncle's place in Vancouver, WA โ€” turns out good natural light beats a fancy mirror every time. Wearing my Dual Powder for that soft, blurred, all-day finish, even on tractor touch-up duty. ๐Ÿ˜‚
Where's the most random place you've ever done your makeup? Tell me below! ๐Ÿ‘‡

๐Ÿ›๏ธ Shop Dual Powder: https://sarahfendrich.com/products/dual-powder-foundation-full-coverage

07/02/2026

Even World Cup goalkeepers can't resist great skincare. โšฝ๐Ÿงด Introducing our Chamomile Facial Wash โ€” a gentle, botanical gel cleanser formulated with chamomile, elderflower, and white willow bark. Suitable for all skin types, vegan, and cruelty-free. Because the real win is glowing skin. ๐ŸŒผ

โšฝ Comment your team's flag below โ€” let's see who's got the most game-day glow!

๐Ÿ‘‰ Shop here: https://www.sarahfendrich.com/products/chamomile-facial-wash-by-sarah-fendrich

07/01/2026

Your skin, defended by nature. โœจ
Introducing BB Cream Tinted Moisturizer by Sarah Fendrich โ€” lightweight, buildable coverage powered by nature's most potent ingredients. Chamomile to calm. Cucumber to refresh. Aloe Vera to soothe. Ginseng to defend.
One product. Flawless skin. All day.
๐Ÿ‘‰ Shop now: https://sarahfendrich.com/products/bb-cream-age-defense-anti-age-tinted-moisturizer

06/30/2026

The secret to a foolproof eyeliner look is all in the technique โœจ
I just posted a new tutorial breaking down exactly how to apply eyeliner for a clean, precise line โ€” a technique that works on every eye shape and skill level. Whether you're a beginner or just want to sharpen your skills, this one's for you!
๐ŸŽฅ Watch the full step-by-step tutorial here:
https://sarahfendrich.com/blogs/beauty-tips/how-to-apply-eyeliner-like-a-pro
๐Ÿ›๏ธ Shop the products I used at SarahFendrich.com

06/27/2026

My clients this week โœจ Every face is different โ€” every look is custom.
Whether you need a natural glow or full glam, I create makeup that fits YOU.
๐Ÿ“… Book your appointment: https://calendly.com/sarah-makeup

๐Ÿ›๏ธ Shop my products at SarahFendrich.com

Eyeliner tutorial 06/26/2026

New tutorial is live! ๐Ÿ‘๏ธ How to apply eyeliner without the wobble โ€” gel vs. kohl, where to start, and the exact technique I teach every private client.
Watch here ๐Ÿ‘‡

Eyeliner tutorial โœจ In this tutorial I walk you through how to apply eyeliner like a ...

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Danville, CA
94506

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