Design Essentials

The future is in good hands. ✨

We had the honor to speak to Tuskegee University’s Cosmetic Science Summer Program and there’s really nothing more rewarding than investing in the future of beauty.

When people behind your favorite products look like the community they’re made for>>>> 🖤

Community is who we are. 💜

We’ll be at concert series all summer long—and we’re bringing our community with us. Stay tuned for your chance to win one of three Design Essentials Makeovers, WITH travel included, so you can experience an unforgettable Design Essentials Summer. ☀️🎶

Share this with someone who needs a blessing. We’re only getting started✨

Do you know your hair history? 💜👀

Every style you know started somewhere.
And it didn’t start yesterday.

Tap in. Tell us how many you got right🫣

It’s National Crown Day and we are always the topic of conversation 👑💜

How are you celebrating your crown today? Shop our 30% off sale to show your crown some love✨

Over here, everyone is a winner💅🏾 If you didn’t win during our $1K A Day Giveaway… trust us, you’re still winning. 💜

Head over to our website to shop 30% off everything sitewide July 2–4!! Use the code: THIRTY

$30,000 AND 30% off. Comment below if you love to see it! 🤩

One month. Hundreds of stories. Thousands of votes. One incredible Community Standout. 💜

You voted. We listened. To our winner, : your story moved this community, and the love and support you received speak for themselves. We hope this $1,000 is a reminder that the impact you make doesn’t go unnoticed.

Thank you to everyone who shared your story, cast a vote, and made this month so special. Congratulations to , our Community Standout! 🎉

“From $1,000 to VIP” a Design Essentials summer love story🤩 We’re keeping the giveaway vibes going by sending THREE lucky winners + their guest to see Lil Boosie live this July 4th at ! 🎶🔥

To enter:
💜 Follow on Instagram AND TikTok
💜 Tag a concert buddy who is not following — make sure they follow and tag you in the comments
💜 Repost this post to your Story and tag us

Disclaimer: Winners must be local to Metro Atlanta. Travel is not included.

One more daily winner. One more life changed. 💜

After months of searching for the right opportunity, is finally stepping into a new chapter. Now, she’s ready to jump-start her first apartment and create a space she can finally call her own.

Congratulations to today’s Design Essentials $1K A Day Giveaway winner, Gwen! We hope this blessing gives you the fresh start you’ve been working so hard toward. ✨

And now... the moment we’ve all been waiting for. 👀 Tomorrow, we’ll reveal our Community Standout winner—the final recipient of our $1,000 Summer Giveaway.