Erica Hoak - Stylist/ Makeup Artist

I have a 9am haircut appointment available Wednesday April 15! Call the salon or DM me to book. 💇🏼‍♀️

✨ Why You Should Choose Me as Your Hairstylist ✨

My goal is simple, to help you feel beautiful, confident, and seen, every time you sit in my chair. 💖

• 20+ years of experience
I’ve seen trends come and go. I know what works, what lasts, and what truly fits you.

• Chicago-trained, trend-forward experience
I spent six years working in downtown Chicago, staying on top of the latest trends while working with diverse hair types, textures, and backgrounds. That experience shaped my versatility and confidence behind the chair.

• Not one-size-fits-all
I can do anyone’s hair. Different textures, different lifestyles, different visions. I love a challenge and thrive when a look is fully customized.

• Advanced haircutting expertise
Trained at Sassoon Academy, with a strong foundation in precision cutting. Haircutting is where I truly excel! Structure, balance, and movement matter.

• I listen first
Your lifestyle, comfort level, and vision matter just as much as the end result.

• Healthy hair always comes first
Beautiful color means nothing if your hair isn’t strong, shiny, and cared for.

• Honest & realistic
I’ll always tell you what’s achievable and how to get there safely.

• I feel I have a welcoming energy
My chair is a place to yap, relax, be yourself, and feel genuinely taken care of.

• You’ll leave feeling confident
Not just loving your hair but loving how you feel!

I truly can’t wait to meet you or see you again in 2026! Thank you for making me your trusted stylist. 💖

I had a cancellation tomorrow morning, DM me to snag it. ❤️

The perfect shade for summer blondes! Effortless, sun-kissed, and low-maintenance. This beauty wanted a little extra blonding with seamless blending to stretch her time between touch-ups. Can’t wait to see how the sunshine brings this color to life!

The perfect shade for summer blondes! Effortless, sun-kissed, and low-maintenance. This beauty wanted a little extra blonding with seamless blending to stretch her time between touch-ups. Can’t wait to see how the sunshine brings this color to life! #blonde #summerhair

Share the LOVE and repost this post for a chance to win a, luxury conditioning treatment, first class haircut and style with me!!
(A VIP TREATMENT valued at $100)
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I’m excited to announce I will be back in the salon (Allure Hair Company) starting in September. You can book your appointments by calling the salon or messaging me personally. I am SO excited to get back behind the chair! I’ve missed you!!!! 🫶🏻

As much as I love being home and snuggling Henry….
I’m excited to get back behind the chair and see my beautiful clients. ♥️💚 See you in 2024!!! Merry Christmas! Love you all! 🥰

Hit this beautiful soft red out of the park! 🔥❤️ Easy to do when your client is as beautiful as ❤️❤️❤️

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