Fable Beard Co.

Every day starts somewhere.

A shower. A routine. A few quiet minutes before the world gets busy.

🌿 Everyday Hero Beard Conditioner

🍭 Sticky Sweet Cotton Candy
🎡 Fresh Baked Funnel Cake
🍦 Warm Vanilla Sugar

Made for the man who keeps showing up, one day at a time.

What's one part of your routine you look forward to? 👇

A couple scoops of vanilla ice cream.
A cold orange soda.
A swirl of whipped cream on top. 🍨🥤

That's Malt Shop Marty.

Sweet, nostalgic, and absolutely delicious.

Have you tried this one yet? 👇

Some scents deserve a second chance. ☀️🍑

Elemental is one of them.

To me, it smells like laying under a peach tree on a summer afternoon with a glass of sweet tea in hand.

Just pure summer.

What's one Fable scent you'd love to see return? 👇

The Everyday Hero collection 💪

🛁 Beard Wash
🌿 Beard Conditioner
💧 Beard Oil
🧈 Beard Balm

🍭 Sticky Sweet Cotton Candy
🎡 Fresh Baked Funnel Cake
🍦 Warm Vanilla Sugar

Built for the man who shows up every day.

Have you tried Everyday Hero yet? 👇

You don't have to live by the ocean to enjoy a coastal escape 🌊

With notes of toasted coconut, pineapple, and pine wood, Shark Hunter brings summer vacation vibes wherever you are.

Beach trip or mountain trip? 👇

The Everyday Hero isn't built in a single moment.

He's built through the things he does every day. 💪

🛁 Beard Wash
🌿 Beard Conditioner
💧 Beard Oil
🧈 Beard Butter
🍭 Sticky Sweet Cotton Candy
🎡 Fresh Baked Funnel Cake
🍦 Warm Vanilla Sugar

A complete routine for the man who keeps showing up.

What's one daily habit you're proud of? 👇

A soft beard starts with the right routine.

🍀 Shamrock
💰 Pot of Gold

Mix them together and you've got a combination worthy of finding at the end of a rainbow.

Do you use beard butter daily? 👇

The Everyday Hero doesn't need the spotlight.

He just keeps showing up. 💪

🛡️ Everyday Hero Deodorant

🍭 Sticky Sweet Cotton Candy
🎡 Fresh Baked Funnel Cake
🍦 Warm Vanilla Sugar

A warm, comforting scent for the man who's always there when it matters.

What's one thing you show up for every day? 👇

POV: It's your first day packing beard orders 📦

And suddenly you want one of everything. 😭

Which scent are you grabbing first? 👇