Bur Bur

You don’t have to be a morning person to have a morning hair ritual. ☕

Ksenia knew who she was from a very young age 🌟

A very happy birthday to the mermaid queen, mother of dragons, the birther of bur bur and our favorite (and only) resident Gemini! To know Ksenia is to truly love her. She is the definition of a woman that contains multitudes. Swipe for proof ✨

A VERY GOOD HAIR DAY

Big news: Growing Season Deep Repair Hair Mask won a 2026 Beauty Award for Best Nourishing Growth Hair Mask! Three cheers for clean, effective hair care.

Warm skin, air dried hair, and the Ludmila Brush. Feels like mermaid season.

It’s officially summer, so those long humid days are back. Lucky us, we’ve come prepared.

A GENTLE CLEAN SLATE

Cleanse without stripping and detangle without tugging for a tender reset. Ft. Growing Season Shampoo and The Nadia Brush.

If these photos speak to you, you might be a mermaid 🐚

𝐱, 𝐛𝐛

LONG WEEKENDS ARE FOR SLOWING DOWN
A gift from us to you. Get a free full-size Growing Season Deep Repair Hair Mask with orders $120+. No code necessary. While supplies last.

HE SAID, SHE SAID
With all the hair myths floating around, we’re here to set the record straight.

Growth check-in 🌱You’ve already done the hardest part: starting. Now it’s about consistency: the weekly scalp treatments, the brushing, the derma-rolling, and the small rituals that add up over time.