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05/17/2023

Lipstick comes in a wide range of shades and finishes, allowing you to express your personal style and individuality. Whether you prefer bold and vibrant colors or subtle and natural tones, lipstick enables you to showcase your unique preferences.

04/10/2023

Makeup is a cosmetic product used to enhance one's appearance. It comes in different forms such as foundation, lipstick, mascara, eyeshadow, blush, and many more. Here are some common uses and benefits of makeup: Enhances appearance: Makeup helps to enhance a person's natural beauty by highlighting their features and covering up imperfections. Boosts confidence: Wearing makeup can make a person feel more confident and attractive, which can have a positive impact on their mood and self-esteem. Protects skin: Some makeup products contain SPF, which protects the skin from harmful UV rays and prevents premature aging and skin damage. Camouflages blemishes: Makeup can effectively conceal blemishes, scars, and dark spots, giving the skin a smoother and more even appearance.

01/27/2023

WITH DERMSTORE

Foundation
When it comes to foundation, there are two things that are absolute musts: finding the right shade for your skin tone and avoiding the dreaded “cakey” look. You may need to test out different products before finding the correct color for your complexion, so research is key. Luckily, plenty of brands today carry a wide range of shades that complement every skin tone. For the latter, Kendall recommends applying foundation using a beauty sponge. It absorbs product, allowing you to gradually add the ideal amount of foundation.

01/24/2023

Primer
Primers tend to go overlooked, especially by makeup newbies, but it’s definitely one that your makeup kit should never be without. Think of it as Photoshop for your skin. It smooths out your complexion by filling in large pores, lines and other blemishes, leaving you with a flawless and even base to ensure your makeup application is a breeze.

01/16/2023

About this item
Matte Liquid Foundation: Lightweight, waterproof and highly pigmented, NYX Professional Makeup Can't Stop Won't Stop Full Coverage Foundation is a long wearing waterproof liquid foundation that comes in a wide range of flattering tones that don’t transfer
Long Lasting: Every creamy liquid shade glides on smooth, delivering matte coverage that stays true up to 24 hours; This overachiever also works to control shine and mattify your complexion all day
Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

01/06/2023

Concealer

“Concealer is a must-have staple in your beauty routine,” says Kendall, and we couldn’t agree more! It’s a versatile product that not only hides discoloration, fine lines, age spots and other blemishes around your eyes, but it can also serve as a base for your eye shadow or lipstick and even as a contouring product.

12/17/2022

A N**e and a Bold Lip Color Lipsticks can dramatically transform your look with just a few swipes, so it only makes sense to have go-to n**e and bold colors that fit any occasion effortlessly. The perfect neutral and a pop of color are two lip colors every girl should have in her purse, says Kendall, recommending beginners to stick with a formula that has more hydration for its forgiving nature.

10/25/2022

Product details
Shine Enhancing · Curl Enhancing · Volumizing · Holding · Anti-aging · Keratin · Medium Hold
Multi-tasking styler that plumps hair! Add body, balanced moisture, and impart sheen while improving hair's strength with Alterna Caviar Miracle Multiplying Volume Mist. Improves the volume and condition on all hair types making it more responsive to styling. Hair is left beautifully shiny and silky. This product will never feel sticky or dry in your hair.

10/23/2022

Product details
Shine Enhancing · Heat Protecting · Entangling · Moisturizing · Alcohol-free · Travel Size · Cruelty-free
Say goodbye to high maintenance with Not Your Mother's All Eyes On Me 10-In 1 Perfecter! For easy to manage hair, without the use of multiple products. All your hair needs in one travel sized bottle! All Eyes on Me contains ten benefits in one bottle: it helps entangle, add shine, protect from damage,, moisturize, control frizz, repair dry hair, provide heat protection, help mend split ends, and create a silky smooth finish.

10/22/2022

Product details
Curl Enhancing · Holding · Smoothing · Coconut Oil
Designed with Black Women in mind, the My Black is Beautiful Golden Milk Collection is specially formulated with coconut milk, turmeric, ginger, honey and coconut oil. Each product in this My Black is Beautiful collection, including the Curl Cream, is a nutrient-rich source of essential vitamins, minerals, and amino acids known for healing and nourishing benefits. The My Black is Beautiful Curl Cream defines, smooths, and shapes hair for soft bouncy curls that last all day. Our Story: Founded in 2006, My Black Is Beautiful is a community-first platform developed by a group of visionary Black women. My Black Is Beautiful empowers, celebrates and ignites meaningful dialogue and change around the topic of bias and the ever-evolving subject of beauty, as well as its influence on culture. With more than 2.5 million members, My Black Is Beautiful is a catalyst for movements that affect timely and enduring change, and advocates for all that is beautiful about Black culture. In 2019, My Black Is Beautiful launched a hair care collection developed by and for Black women – with a unique understanding of, and respect for Black hair care desires and needs.

10/19/2022

Product details Spray · Shine Enhancing · Texturing · Voluminous · Holding · Travel Size · Cruelty-free Design Me Puff Me Light Voluminous Powder - 9 Add instant root lift in just a puff. The lighter alternative to PUFF.ME voluminous powder. Small bottle, big power. Just aim, shoot, and puff the volume of your hair with lasting hold for late nights and early mornings. Puff.ME gives you versatile control so you can create a messy, textured look or add another pump for insane volume. Instant volume Odor and mess free Made for fine to medium hair Perfect texture for up do's & braids How To Lift hair in sections, aim the nozzle at the root and pump. Massage and work-in to create desired volume.

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3141 Alpha Avenue
Jacksonville, FL
32202