Terri B SOS

Elevate your daily hair routine with the OI family.

The new OI Shampoo Refill lets you nourish your hair while supporting sustainable practices.

Let’s talk bonders.⚡
𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘸𝘩𝘺 𝘸𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘦𝘷𝘦𝘳 𝘭𝘪𝘨𝘩𝘵𝘦𝘯 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘰𝘯𝘦?
All-Nutrient's Lightener Control is a resin-based gel, infused with a blend of ingredients that is molecularly designed to improve the lightening action and healthiness of hair during the lifting process!
It transforms lightener into an ultra-smooth, creamy medium (that is perfect for nonslip balayage!). Its unique blend of nutrients acts on the three primary components of hair:
✔︎ tensile strength
✔︎ elasticity
✔︎ cuticle abrasion
𝘏𝘰𝘸 𝘥𝘰𝘦𝘴 𝘪𝘵 𝘸𝘰𝘳𝘬? As Lightener Control saturates and penetrates the cortex, it permanently attaches to the internal bonds of the hair with proteins to build strength. And, the coupling of hydrogen bonds and humectants conditions and softens the hair to protect its integrity AND minimize moisture loss, keeping a lightening mixture hydrated for hours. 🌱

Tired of flat white chalky residue? So were we.

Superfresh Divine Dry Shampoo. All the fresh. None of the evidence.

's iconic Keratin Healing Oil Hair Treatment is powered by Next Generation Keratin and wildcrafted botanicals for strength, shine, and repair.

Experience therapeutic ingredients that restore your hair from the inside out.

Need a hair pHx? ⚒
Hard water contains harsh minerals and metals that build up on your hair and need an extra kick to get them out!

Here's how our system works:

🫧 ClarpHx Shampoo + Treatment: Chelating agents bond to build up and gently cleanse them off the hair.

💧 DailypHx: A daily dose of recovery that protects all hair types... strengthening, softening, and reducing frizz-embracing shine!

⭐️ MicropHusion: A heavier, refortifying treatment that helps stressed hair hydrate while creating an optimum pH for the scalp.

Golden Hour Giveaway! Head to our instagram to enter ✨

Check out this month special top 10 products