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Among the latest auctions is SameYou from Emilia Clarke in support of an organization dedicated to the treatment of traumatic brain injuries and recovery after a stroke. The lots included a meditative soundscape from Pholio Studio (the poetic story of healing is voiced by the actress herself), a meta version of Clarke's dress from the 2016 Grammy Ceremony and a personal meditation with Deepak Chopra.

By issuing one hundred NFT tokens worth 0.3 Ethereum each ($908), they allowed their owners to participate in the project for four months with training sessions and interactive games, the result of which will be interpreted in the final flavor. The first edition will be received, of course, by token holders.

MAC Cosmetics creates a collection together with the foundation of the famous New York artist Keith Haring, and L'Oreal supports artists - virtual lipsticks and shadows, the girls' authorship also contributes to changing the balance of power in the NFT space. The creators of the perfume house Rook Perfumes went the other way.