Junk Theory

🌱🌎The formulas that started everything.

Built from scratch with industry-leading clean chemists. Refined with feedback from over 100 real humans. Reformulated again and again because we wanted them to be exceptional — not average.

We designed a minimalist routine around the three products people rely on most: cleanser, moisturizer, and an overnight treatment. Fewer steps, less waste, no excess. These formulas were always meant to be the foundation.

They won awards, yes — but hearing how much they’ll be missed has been the most emotional part of saying goodbye. We wish we could stay for you. Thank you for making them matter.

⏳🚨Grab it before it’s gone! 50% off all products online. Sale ends Dec 16. All sales final while supplies last.

📰📢 Dear JunkTheory Community, this is a really hard post to post. 🫶

✨Hey you, you’re glowing - wanna know why? See the ingredients in our Chamomile Hyaluronic Moisturizer 👉🏻

35% off site wide now through 11/29.

The best smelling (and cleansing) face cleanser on the planet. Like a rainy day. Pine trees. Coolness. Crisp air. 🌬️

The beauty industry produces more than 120 billion products every single year, and we know that most of that is packaged in plastic. 🚫

When less than 5% of plastic is recycled in the U.S., that means we’re dumping likely 100+ billion beauty products into landfills or the environment this year, and the next, and the next, and the next, and the next…. ♾️

We think that’s bogus, so we chose to package our non-toxic formulas in metal - which is recycled more often than plastic and glass. ♻️🗑️🤙🏻

👋🏻 there, we’re JunkTheory 🌱 a small business with big aspirations to raise the standards for “clean skincare.”

We believe that eliminating toxic chemicals from formulas is the start, not the end, of being clean. It’s the entire experience of buying a thing, that should do as little harm to our bodies and the planet as possible. That’s why we say no to plastic, package our entire product line in metal, and ship it to you in unbleached cardboard. 📦

100% of the materials we use to package and ship our products to you can be recycled - and in fact, are the most often recycled materials out there (metal x cardboard). ♻️

We’re stoked to meet you, and can’t wait for you to start (or keep) living junk free. 🌎

⭐️⭐️⭐️⭐️⭐️

It took us years to develop these formulas, and as a small business, nothing is better than when we hear you love them. 🙃

Thanks, Maude. ✨

The clean kit that started it all.

We're not about pushing products people don't use, or use infrequently, which is why our kit features the top 3 products people use most: a cleanser, moisturizer and anti-aging treatment.

Are you ready to get started?

It’s been a minute since we did this, so here we go… say hello to the EASIEST GIVEAWAY EVER. 🪩🕺🏼

We want more humans hooked on living junk free - so now’s your chance to get you and a friend our simple and clean 3-step routine … and all you have to do is like and follow. 🤯

📝To Enter:
👉🏻Follow
❤️ Like this post
🕕 Do it before Friday 5/23 at 11:59pm

🧐What’s in the Starter Kit?
- 🫧(1) 4oz Juniper Biome Face Cleanser
- 💧(1) 1.7oz Chamomile Hyaluronic Moisturizer
- 🌊(1) 1.7oz Plum Algae Overnight Treatment

✅And don’t forget, our formulas are vegan, cruelty-free and dermatologist tested. We formulate to Credo Clean standards and pack our formulas with earth-powered and certified organic ingredients and we disclose 100% of the ingredients we use. We package in aluminum so you can reduce your plastic exposure and help the planet while you’re at it. 🛀🏻🔎💫🌎

The details:
🤍No purchase necessary to enter or win giveaway. Winner will be notified directly by JunkTheory through Instagram DM.
🤍This giveaway is in no way sponsored, administered, or associated with Instagram, Inc.
🤍By entering, entrants confirm they are 18+ years of age, are US residents, release Instagram of responsibility, and agree to Instagram’s terms of use.