Day Rate Beauty
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Modernizing the hair + bobby pin. Sustainably minded. Color Matched. Domestically made (USA). By celebrity hairstylist, Aviva Perea.
04/22/2026
Most hair pins are made to be replaced.
Ours are made to stay.
Made from recycled stainless steel, coated in plant-based nylon, and manufactured entirely in the USA.
This Earth Day, we’re thinking about the everyday objects we throw away without realizing it.
Celebrity hair advice we give on set, every time.
It’s not complicated, but it is intentional.
Tools. Technique. Routine.
Get those right and everything changes.
Choosing better, every time.
Birthday energy for today 🤍 celebrating the woman behind it all, in her happy place
A styling trick for the next time you need flowers in your hair ✨
04/14/2026
The Midnight Petite Power Pin. The one you’ll always reach for. 🖤
Day Rate Beauty was built on set, perfected on red carpets. tells the story.
04/07/2026
The Dandelion Petite Power Pin. Designed to be hidden in plain sight. ✨
The pin that disappears so your routine can begin. The legend gets ready with the Petite Power Pin.
The beauty industry forgot about hair and bobby pins, we did not.
After two decades on set watching pins damage hair and get thrown away by the thousands, decided the most overlooked tool in beauty deserved a complete rethink. Color matched shades. Plant-based coating. Recycled American steel.
04/01/2026
Aviva’s carry-on edit: hair, skin, and makeup. What do you never travel without?
03/31/2026
Day Rate Beauty was selected as one of 10 women-led businesses for the 2026 Impact Founders Cohort. We’ll be sharpening our business leadership, exploring how AI can drive real results, and doing it alongside founders who are building with purpose. Honored and ready. Congratulations to our fellow cohort members.
Check out the rest of the brands from our cohort:
co
co
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Clement Packaging
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Los Angeles, CA
