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The Seva.Love platform, which unites charitable initiatives, artists and caring people, was recently added to the books about Ayurveda, meditation and self-love, released in millions of copies, and the center under its own name.

But after artists and not the most high-tech fashion houses, beauty brands that adhere to traditional values and channels of communication with customers have entered the NFT territory. Let's try to figure out what Nivea and Grimes have in common, who earned $5.8 million at the auction of her own digital art collection.

Acquaintance with NFT could end on the first date. The desire to swipe to the left, without wasting time, caused an unpronounceable name. The cumbersome phrase "non-interchangeable token" had to be remembered first. Because, we admit, we haven't heard about interchangeable tokens either.

It's a pity no one explained to us that in the near future, going for a new lipstick or quartz roller, we will have to deal not with marketing tricks of consultants, but with ornate economic concepts from the arsenal of financial analysts.