Landing International

🎧 Founder & CEO of Landing International, Sarah Chung Park is now LIVE on the Skincare Anarchy Podcast

In Episode 779, creator of K-Beauty World, Sarah Chung Park, joins Dr. Ekta for a powerful conversation on how K-Beauty is evolving from trend to global benchmark.

From launching over 180+ brands into U.S. retail to pushing for inclusive shade ranges and ingredient transparency, Sarah shares how K-Beauty is becoming the blueprint for modern beauty: results-driven, accessible, and rooted in culture.
🔬 Why ingredient-literate consumers are reshaping the industry
🌍 How K-Beauty bridges cultures through storytelling and science
🏬 What it took to bring K-Beauty World to 1,400+ Ulta Beauty stores
This episode is more than a beauty deep-dive—it’s a vision for a more empathetic and innovative future.

🎙️ Tune in now → https://open.spotify.com/episode/16cbM2AmVv1FLSQMMwTjWU?si=99bee2599fd54175

🎧 Founder & CEO of Landing International, Sarah Chung Park is now LIVE on the Skincare Anarchy Podcast
In Episode 779, creator of K-Beauty World, Sarah Chung Park, joins Dr. Ekta for a powerful conversation on how K-Beauty is evolving from trend to global benchmark.
From launching over 180+ brands into U.S. retail to pushing for inclusive shade ranges and ingredient transparency, Sarah shares how K-Beauty is becoming the blueprint for modern beauty: results-driven, accessible, and rooted in culture.
🔬 Why ingredient-literate consumers are reshaping the industry
🌍 How K-Beauty bridges cultures through storytelling and science
🏬 What it took to bring K-Beauty World to 1,400+ Ulta Beauty stores
This episode is more than a beauty deep-dive—it’s a vision for a more empathetic and innovative future.
🎙️ Tune in now → https://open.spotify.com/episode/16cbM2AmVv1FLSQMMwTjWU?si=99bee2599fd54175

K-Beauty World landed in the Desert 🌵✨KBeautyMart, powered by Landing International, popped up at the iconic Festival this weekend — and brought the glow to the desert! As part of our K-Beauty World marketing initiative to bring K-Beauty brands to U.S. retail, we created a one-of-a-kind, Korean convenience store featuring today’s most viral K-Beauty brands.

Our curated K-Beauty Mart caught the attention of major talent including Julia Fox, Alex Consani, Christina Milian, Taylor Hill, and many more.

At Landing, we’re not just keeping up with the trends — we’re driving them. Our goal? Help Korean beauty brands scale globally and win on shelves and on social media. Want to work with us? Let’s connect! click the link in our bio 🫰🏼

Exciting Partnership Alert: K-Beauty World x REVOLVE Festival 2025!

K-Beauty World powered by Landing International is proud to announce our presence at this year’s highly anticipated REVOLVE Festival — a premier, invite-only experience at the intersection of music, beauty, fashion, and culture.
Our exclusive K-Beauty Mart activation will be present at the festival, spotlighting the most viral products from:
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This partnership is a major moment for the global rise of K-Beauty, giving top-tier exposure to innovative skincare brands in front of beauty trendsetters.

We’re excited to bring the Seoul glow to the California desert. 🌵

We’re thrilled to share that Landing International has ranked #43 on the 2025 Inc. Regionals: Pacific list!

As beauty’s global growth partner, Landing International continues to be at the forefront of bringing brands into the U.S. to launch, scale, and succeed in new retail markets.

This prestigious ranking by Inc. recognizes the fastest-growing private companies across California, Oregon, Washington, Hawaii, and Alaska. It’s an honor to be celebrated among the region’s most innovative businesses!

This achievement follows our ranking at #1362 on the national Inc. 5000 list, further solidifying our impact in shaping the future of the beauty industry.

K-Beauty Took Over ! ✨

The most popular activation at SXSW? K-Beauty Mart. We proved that K-Beauty isn’t just a beauty trend—it’s a cultural force.

For the second stop of our K-Beauty World City Tour, we set our sights on SXSW—a global epicenter of ideas, culture, and influence. SXSW isn’t just a festival—it’s where the future of film, TV, and technology is shaped. With 50,000 industry insiders attending the Expo over four days we knew this was the perfect stage to showcase the power of K-Beauty on a global scale. And we didn’t just show up—we dominated.

The Impact:
✨ 7,688 attendees experienced our immersive K-Beauty Mart
📊 4,042 valuable surveys gathered
📈2,000+ new Instagram followers joined our community
🚀 Over 10,000 visitors stopped by, with lines forming from 9 AM to closing each day.

was just the beginning! Stay tuned—the K-Beauty World City Tour is just getting started.

랜딩 패드를 소개합니다! 미국 시장에서 K-뷰티의 모든 것을 한눈에 볼 수 있는 인사이더 뉴스레터를 만나보세요. 첫 번째 브랜드 뉴스레터에서는 다음과 같은 내용을 다룹니다:
📊 설문조사 인사이트:
미국 시장에서 아직 개척되지 않은 K-뷰티의 기회
✨ 독점 리캡:
📸 K-뷰티 월드 어워드 쇼룸 & K-뷰티 나이트 – 업계 전문가, 인플루언서, VIP들이 한국 뷰티의 미래를 경험한 현장
📰 미디어 언급:
뉴욕 타임스, 보그– 랜딩 CEO 정새라가 K-뷰티 ‘세컨드 웨이브’에 대한 전문 인사이트를 공유
📅 다가오는 이벤트:
SXSW, 코첼라 등 K-뷰티 월드 시티 투어 일정 확인!
💡 랜딩이 K-뷰티 브랜드의 성장을 어떻게 도울 수 있는지 알아보세요.
자세한 내용은 바이오 링크를 클릭하세요! 🚀
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Introducing the Landing Pad! Your inside look at all things K-Beauty in the U.S. Market. In this first brand newsletter, we cover:
📊 Survey Insights: Untapped U.S. opportunities for K-Beauty
✨ Exclusive Recaps:
📸 K-Beauty World Award Showroom & K-Beauty Night – where industry pros, influencers, and VIPs discovered the future of Korean Beauty.
📰 Media Mentions:
New York Times, Vogue– Landing’s CEO Sarah Chung Park shares expert insights on the industry’s second wave.
📅 Upcoming Events:
Save the dates for the K-Beauty World City Tour, including SXSW, Coachella, and more!
💡 Learn how Landing can help your K-Beauty brand grow, click the link in our bio!

We’re in Vogue!

Our Second Wave of K-Beauty report is making waves—and being featured in is a true milestone!
This in-depth article highlights the insights from our report, showcasing how K-beauty is evolving beyond skincare into makeup, hair, body, and fragrance, all while embracing inclusivity and diversity. From expanding shade ranges to better represent all skin tones to collaborating with Black and Latina influencers, K-beauty is adapting to the demands of a global audience.

Backed by data from and , the report explores the cultural and consumer shifts driving this transformation. It’s an honor to see our research and industry knowledge recognized as a cornerstone for understanding K-beauty’s exciting future!

Global spending on Korean cultural products is expected to double by 2030! The influence of K-Beauty is part of this powerful second wave and Landing’s report is the complete primer for K-Beauty in retail.

Learn inside the K-Beauty machine and how it operates in the U.S. by downloading our free report via the link in our bio.

K-beauty’s popularity among Hispanic consumers has boomed. This demographic is quickly adopting K-beauty products into their daily routine, leading to high pe*******on growth.

Read more about Ethnic Diversity and what consumers are buying by downloading our free report. Learn all the insights into the Second Wave of K-Beauty via the link in our bio!

K- beauty is on a rise !
With a market projected to grow to $9.9 billion in North America by 2033, K-Beauty is promising amazing opportunities.

Uncover the secrets of this booming industry by downloading our report via the 🔗in our bio.

🫧K-beauty is more than skincare!
While skincare continues to lead the way in the second wave, color brands, body care and haircare have followed suit expanding on all things K-beauty.

Click the link in our bio to access a free copy of our report to gain more insights and discover the full spectrum of K-beauty exports 🔗