Fairyq

Representatives of the wellness industry also have to rethink themselves in the metaverse. One of the pioneers is the American doctor and writer Deepak Chopra, who was an entrepreneur long before the venture boom in Silicon Valley. The Seva.Love platform, which unites charitable initiatives, artists and caring people, was recently added to the books about Ayurveda, meditation and self-love, released in millions of copies, and the center under its own name. How? By selling NFT lots.

The creators of the perfume house Rook Perfumes went the other way. By issuing one hundred NFT tokens worth 0.3 Ethereum each ($908), they allowed their owners to participate in the project for four months with training sessions and interactive games, the result of which will be interpreted in the final flavor. The first edition will be received, of course, by token holders

MAC Cosmetics creates a collection together with the foundation of the famous New York artist Keith Haring, and L'Oreal supports artists - virtual lipsticks and shadows, the girls' authorship also contributes to changing the balance of power in the NFT space.