The Girl Behind the Brand

What comforts you? Makes you feel warm. When it all feels cold scary unimaginably heavy. What helps you reset? I’d love to hear it… I think we all might. Sending love to you lovers. I know you’re here. 🫶🫧Sara

Week wrapped
🫶Sara

I full~body 🫶 women’s sports.

Me, watching the 1984 Olympics🏅a million miles from LA, on my living room floor. “What school is that?” I asked my big brother. “USC,” he said.

“Okay. I’m going there to study TV.”
I was 5.
❤️💛

Willow Bay showed me women belonged on the court, behind the anchor desk, as the Dean of my school. She was my why.🎤

My job at ESPN taught me there were women who deserved my role more than I did.

Pivoted to beauty.💄

During 20 years there, I described lip 👄ideas using sports metaphors. My chemists were so patient with me ;)

👉👈But isn’t every solid entrepreneur pointing back to their teammates like Abby Wambach?

⚡️Training 24/7 to nail a perfect 10 like Mary Lou Retton?

I’m not in beauty anymore. But I’m realizing... different arenas. Same game.

✌️Fight On. ~Sara

📸 Sports Illustrated
📸 Getty Imaged

I full~body 🫶 women’s sports.

Since watching the 1984 Olympics a million miles from LA, on my living room floor.
“What school is that?” I asked my brother.
“USC,” he said.

“I’m going there to study TV.”
I was 5.

Willow Bay showed me women belonged on the court and behind the anchor desk. I met her and decided I could die happy.

My job at ESPN taught me I wasn’t excellent at sports media.

I dove into beauty.

For 20 years in lips, I spoke in sports metaphors, though.

Because wasn’t every solid entrepreneur pointing back to their teammates like Abby Wambach?
Sprinting like Jackie Joyner~Kersee?
Training to nail a perfect 10 like Mary Lou Retton?

I’m not in beauty anymore. But I’m realizing… different arenas. Same game.

❤️💛Fight On. ~✌️Sara

🪄She’s an artist. She practices with intention. is unlike any spa experience I’ve had.💫Ever. 🧖‍♀️Sara

Wouldn’t be selling lip scrub today.