Bigen 美源 Origins
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Bigen美源USA is Bigen brand's official page in the US
https://www.bigen-usa.com/
HOYU, A PREMIER HAIR COLORING COMPANY, has not only earned the largest market share in Japan, but is also one of the leading providers of hair color and hair care products in more than 70 countries. As an ambassador of the joys of hair coloring, Hoyu’s slogan “COLOR YOUR HEART” expresses our desire to add dimension to people’s lives through an extensive line of innovative hair color and hair care
Sometimes a hair reset is all you need to feel like yourself again. 🥰✨
marykte used hoyu Beautylabo Whip Hair Color for a soft brown refresh, and the foam application makes the whole process feel way more fun than it has any right to be.
If you’ve been looking for a hair color product to refresh your brown shade, this is your sign to try Beautylabo Whip Hair Color. 💕
📌 Save this for your next at-home hair color reset and check out hoyu Beautylabo Whip Hair Color.
CIELO Hair Color Cream is a cream hair color, not a runny liquid, which makes it easier to focus color where you actually need it: gray roots, hairline, and those little grays that love to show up at the worst possible time. 🫠
Just press to dispense the cream onto the comb applicator, apply it directly to your roots, and use only what you need. No need to use the entire bottle in one go. 🙌
That means CIELO Hair Color Cream is perfect for multiple root touch-ups, especially if your main concern is gray regrowth around your roots and hairline.
📌 Save this for your next gray root refresh and check out CIELO Hair Color Cream for an easier way to retouch your roots at home.
06/02/2026
Whatever you do, don’t swipe. 🙅♀️
Okay fine, swipe.
NEW CIELO Hair Color Cream is here, and she came ready for the gray root touch-up routine you actually have time for.
If you have ever looked in the mirror and thought, “When did my roots schedule their own announcement?” this one is for you.
CIELO Hair Color Cream is made in Japan and designed for easy at-home gray coverage with:
✨ One-push application
🎨 No pre-mixing
🪮 A 2-way comb brush with a parting tip
⏱️ 15-minute gray coverage
🤎 Non-drip cream color
💫 Smart-saving bottle technology so you can use what you need and save the rest for future touch-ups
Available in 4 natural-looking shades:
4 Medium Brown
5 Dark Brown
6 Darkest Brown
7 Brownish Black
For busy mornings, last-minute plans, and those “wait, my roots are showing?” mirror moments, CIELO makes gray root touch-ups feel like a quick beauty reset.
Tap the link in bio to check out NEW CIELO Hair Color Cream.
05/29/2026
Looking for an easier at-home hair color solution? 💗
Bigen Cream Color One Push makes color day feel simple with a one-push bottle that dispenses the cream color and developer together. It’s great for rich, natural-looking color, gray coverage, and easy root touch-ups at home. ✨
Try One Push for your next color touch-up.
05/28/2026
Brown hair, but make it soft, sweet, and a little pink 🌸🤎
Add a subtle pink tint to your look with hoyu Beautylabo Whip Hair Color in Sakura Pink. This trendy pink-brown shade is perfect when you want a hair color refresh that feels playful but still wearable.
The foam formula makes it easy to apply at home, so you can get into your soft girl hair era without making it a whole dramatic salon saga. ✨
Shop Sakura Pink for your next hair refresh.
05/07/2026
Rooted since 1905. Still here. Still proud. 🌸
This month we celebrate the beauty, strength, and legacy of AAPI communities. The culture that built us and the people who carry it forward every day. Happy AAPI Heritage Month!
Tell us below: what does your heritage mean to you? ⬇️
Your Bigen Speedy just got a makeover! 👀
New packaging, same conditioning hair color formula that’s been covering grays and keeping your color vibrant.
Save this so you know what to look for next time you restock. 🛒
Please note: During the transition to our updated packaging, you may receive either the new or previous design. The product inside remains the same trusted formula.
04/20/2026
Sometimes the most powerful thing you can do is step outside and just... breathe. 🤍
April is Stress Awareness Month, and we want to remind our Bigen family that stress doesn’t just affect your mind. It shows up in your body, your sleep and yes... even your hair. Thinning, dullness, premature grays… stress has a way of showing up where you least want it to.
A walk, a stretch, 10 minutes of fresh air. Take care of you first.
Drop a 🤍 if you needed this reminder today.
04/16/2026
There are so many reasons to fall in love with hoyu Beautylabo Whip Hair Color, but here are our top 3:
✨ Go lighter with beautiful brown tones, no bleach needed
✨ Easy whip foam application for smooth, even coverage from root to tip
✨ 8 gorgeous shades made for your next hair refresh obsession
From soft sweet browns to richer brunette tones, this is the perfect at-home hair color for anyone wanting an easy, salon-inspired change without the hassle.
Tap to explore all 8 beautiful shades and find your perfect brown match 🤎
04/06/2026
New season, same you... just without the grays.
Bigen Speedy gives you gray coverage in 10 minutes with zero ammonia. Conditioning color that actually leaves your hair feeling soft, not stripped. Pick your shade and keep it moving.
Shop your shade now.
Click here to claim your Sponsored Listing.
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