Tower 28 Beauty

EXTRA! EXTRA! 🗞️ SOS Spray is coming to NYC this weekend.

We’re launching a first-ever, one-of-a-kind way to use SOS Spray, street style. And you can be one of the first to try it.

Located on Canal St. near the Holland Tunnel, it’s a perfect spot where stressed skin might be in need of rescue.

Open to the city starting Friday and available through the weekend.

We’ll be dropping the exact address Friday morning on Instagram.

Unrelated: If anyone is interested in our top notch journalism and hard-hitting reporting, as evidenced in our made-up newspaper above, please show us some love to convince our boss to let us make a real one. 😙

As iconic as the NYC subway is, your skin may not always agree when the summer months start getting hotter.

In New York, long days traveling around the city can sometimes spill into even longer nights, and if you sweat throughout the day, you’re leaving your skin susceptible to breakouts, inflammation, and redness.

Our solution: SOS Daily Rescue Spray

And we’re excited to share a very special, interactive version of SOS with our NYC community. Happening this week on Canal Street.

Who’s ready? Give us an 🆘

Hello, NYC 👋 the next stop is...

This week, we’re going to be downtown for a very special kick-off to an iconic time of year in the city: the start of summer.

If you’ve ever trekked through the ever thickening soup that is NYC summer air 🥵 you know a dewey glow can turn into a sweaty mug faster than you can yell ‘TAXI!’ 🚖 And left too long, that sweat can sometimes lead to unwanted breakouts, inflammation, and redness.

Luckily, SOS Daily Rescue Spray can help with that.
And it’s coming to NYC for a one-of-kind moment.

Keep your eyes peeled for 🆘 on Canal St.
Exact address (and nearest subway stop) to be revealed.

POV: You’re always prepared. Tag your workout buddy👇

Sweat changes skin pH. Until you neutralize it and get your skin sealed back up you leave it susceptible to breakouts, inflammation, and flare-ups.

But that doesn’t happen to you because you always have your SOS Spray handy, right...?

✨ BIG NEWS ✨ We’re so excited to share Swipe Concealer has been named ‘Best Concealer’ as part of ‘s 100 Beauty Awards

A huge thank you to all of you who love Swipe and for everyone new to Swipe: DM us ‘Match Me’ on IG to get instantly shade matched and find your perfect shade.

✨ PILATES GIVEAWAY ✨

We’re not afraid of a little sweat as long as we have a little SOS 😉 If you’ve ever had a sweaty, hot workout and couldn’t immediately wash your face, consider SOS your solution.

We’re giving away 2 pairs of our ‘SENSITIVE GIRLS DO PILATES’ socks and 2 minis of our SOS Daily Rescue Spray to you and your Pilates bestie 🫂

To enter:
🔴 Like & follow
🔴 Repost
🔴 Tag your Pilates bestie